Twitter is where we go to keep up with the latest news, trending memes and viral moments. It’s where conversations happen in real-time, from big world events to random debates about pineapple on pizza. In this blog we will discuss 6 best twitter advertising examples that worked best for the brands
But beyond all that, brands have found a way to make it their space, too, using Twitter (now X) to promote products, run campaigns, and connect with people in ways that don’t always feel like ads.
And honestly, it makes sense. If millions of people are already here, why wouldn’t businesses join the conversation? Some do it in obvious ways, like running Promoted Tweets or pushing a trending hashtag, while others take a more creative route, making ads that blend so well into the feed that you don’t even realize they’re ads.
So, how exactly are brands using Twitter (X) ads? And which ones are doing it right? Let’s take a look at the different types of ads, some real-world examples, and what makes them work. Let’s explore some amazing Twitter advertising examples that stand out.
How Exactly Do Brands Use Twitter for Ads?
Brands use Twitter to do more than just post updates. They create ads that spark conversations, boost engagement, and drive sales. Since Twitter is all about real-time interactions, businesses tap into trends, reply to users, and use creative ad formats to make their content feel natural rather than forced.
Some brands go big with Promoted Tweets, ensuring their message reaches a wider audience. Others launch Hashtag Challenges, encouraging people to interact and spread the word. Video ads also play a huge role in making campaigns more engaging.
But not all ads work the same way. The best Twitter ads feel authentic, relevant, and in sync with what’s trending. In the next section, we’ll look at different real-world Twitter advertising examples. Let’s get started!
6 Amazing Twitter Advertising Examples
1. Oberlo’s Motivational Wallpaper Ad
The first ad on the list is from OberloApp, and it uses a motivational approach to engage its audience. The ad features an inspiring quote:
“The way to get started is to quit talking and begin doing.”
It has a calming background and uses hashtags #MondayMotivation and #dropshipper to target aspiring entrepreneurs. Instead of pushing a product, it asks users to download free wallpaper, so it feels more like a value add than a typical ad.
So this is a non-promotional engagement ad that’s about interaction, not direct sales. It’s not a paid Twitter ad (like a promoted tweet) but a post to increase brand awareness and engagement.
Why it worked:
- The motivational angle makes it relatable and shareable.
- Hashtags help it reach a wider, targeted audience.
- It uses a soft promotion by subtly associating Oberlo with entrepreneurial success.
- The call to action invites interaction without being too salesy.
This approach worked because it blended seamlessly into users’ feeds, offering something inspiring while reinforcing Oberlo’s brand message.
2. Twenty20’s Anti-Stock Photo Ad
The second ad on the list is from Twenty20, and it takes a bold, direct approach to highlight its value. The message is simple:
“Don’t settle for bad stock photos. Twenty20 has the authentic, real-world photos you need.”
If you’ve ever struggled to find stock photos that don’t look awkward or staged, this ad speaks right to you. The bright pink background instantly grabs attention, while the stylish model reinforces the idea that Twenty20 offers something fresh and modern. Plus, the call to action—”Use Better Photos”—is clear and to the point.
Why it worked:
- Pain point targeting: It directly calls out a common frustration among designers and marketers.
- Strong contrast in visuals: The bright pink background grabs attention in the Twitter feed.
- Clear call to action: “Use Better Photos” is direct and action-driven.
- Minimal but effective text: The message is short, impactful, and easy to understand.
This ad worked because it addressed a specific audience’s need in a visually striking way while making the solution clear and accessible.
3. GoPuff’s Discount Code Ad
The third ad comes from GoPuff, a delivery service, using a simple yet highly effective promotional strategy. The ad offers a clear discount ($10 off on the first two orders) while reinforcing GoPuff’s key value proposition:
“Delivery is never surged. Always just $1.95.”
And then there’s the Ben & Jerry’s ice cream front and center. Smart move! Who wouldn’t want a late-night ice cream delivery at a discount? Pair that with the reminder that GoPuff’s delivery fee is always just $1.95, and they’ve basically removed any hesitation you might have had about trying it.
Why it worked:
- Super easy to understand: “$10 OFF” in big, bold text—you can’t miss it.
- No confusion, just action: They highlight the promo code (TWX) clearly, making it easy for people to redeem.
- Emotional pull: Featuring ice cream makes the ad instantly relatable. Whether it’s a treat-yourself moment or a late-night craving, it taps into instant gratification.
- One-click install: The “Install” button is right there, reducing any friction in the process.
This is the kind of ad that works because it’s straightforward, visual, and rewarding. No extra convincing is needed, just a discount and a delicious reason to use it.
4. Salesforce’s B2B Marketing Ad
This ad goes straight for business professionals, especially those in B2B marketing. Instead of selling a product directly, Salesforce is offering valuable insights—a list of seven inspiring B2B marketing campaigns.
It’s a classic example of a lead magnet designed to grab attention and provide useful content in exchange for engagement.
Why it worked:
- Targeted messaging: They’re speaking directly to businesses looking to improve their marketing strategies.
- Trust factor: Salesforce is a big name in the industry, so their insights feel credible and worth checking out.
- Engaging visuals: The use of Salesforce’s mascot, clean design, and a calming blue theme make the ad visually appealing.
- Action-oriented: The wording encourages you to click and learn more, subtly guiding potential customers into their sales funnel.
This is a great example of a non-salesy, informative ad that builds brand authority while still driving engagement.
5. Skillshare’s Approach: Helping, Not Just Selling
This ad feels less like a sales pitch and more like a helpful nudge in the right direction. Instead of pushing a product, Skillshare speaks directly to a real problem—how to get your website noticed or make your product photos stand out.
Why does this work so well?
- It’s relatable: Most small business owners and creatives struggle with SEO or photography. This ad meets them where they are.
- It builds trust: Featuring experts like Rand Fishkin makes the advice feel credible and worth checking out.
- It’s easy to act on: A free class with a simple link? No barriers no hassle—just click and start learning.
This is the kind of ad that doesn’t just sell; it genuinely helps. And that’s what makes people want to click.
6. Travelocity’s Approach: Making Travel Feel Effortless
Next up, we have Travelocity’s ad, which makes booking a trip feel effortless. This one is all about getting people to download their app by showing how much they can save—up to 40% off on hotels.
Why does it work?
- It sparks wanderlust: That sunset and beach scene instantly make you want to pack your bags.
- It’s got a clear perk: Who doesn’t love a good deal? The promise of saving big makes downloading the app a no-brainer.
- It’s easy to act on: With a simple “Install” button, there’s no hassle; just tap it and start planning your next trip.
This kind of ad works because it doesn’t just sell a service; it sells an experience. It gets you dreaming about your next getaway and makes booking it super simple.
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FAQs
1. What type of advertising does Twitter use?
Twitter uses promoted tweets, promoted accounts, and promoted trends. These ads appear in users’ feeds, search results, and trending topics.
2. What companies advertise on Twitter?
Almost every brand uses Twitter ads, including:
- Nike
- Apple
- Coca-Cola
- Airbnb
Businesses of all sizes advertise to reach specific audiences.
3. What is an example of a Twitter tag?
A Twitter tag is a hashtag or mention. For example, #TravelDeals helps categorize tweets, while @Nike tags the official Nike account.
4. What is Twitter with an example?
Twitter (now X) is a social media platform for sharing short messages. For example, a tweet from Starbucks might say, “Start your morning right with a fresh cup of coffee! #MorningRoutine.”
Conclusion
Twitter isn’t just for trends—it’s a game-changer for brands that want to connect, engage and convert. From beautiful visuals to interactive campaigns, the best ads feel natural and valuable, not pushy. Do you want to scale your Twitter ads? Let Brand ClickX help you create engaging campaigns that get noticed. Get in touch today!
