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BrandClickX is an independent publication covering business, AI, technology, finance, brands, and the people redefining the global economy.
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Perplexity Referral Traffic: What Publishers Are Seeing
Honestly, there’s way more talk about perplexity referral traffic than there is actual traffic. Panels debate it, vendors sell dashboards for it,
Failed Rebrand Examples and How to Diagnose Them
Tropicana changed its orange juice packaging in January 2009 because the brand wanted a more modern expression. Within weeks, sales of the
Building a YouTube Advertising Strategy That Is Not Just Reach
A media plan can treat YouTube like television: one line for reach, one budget, one audience and a delivery target. Reach is
CRM and Marketing Alignment: A Definitions Problem
Marketing reports a strong month of qualified leads. Sales reports a thin month of pipeline. Both numbers come from the same CRM,
Picking A Creator Agency That Fits Your Budget
Two creator agency proposals can arrive for the same campaign with very different price tags. One may charge a percentage of creator
Third Party Cookies: Where The Web Actually Landed
For years, marketers were told to prepare for the day third party cookies would disappear from Chrome. That day never arrived in
OffSite Retail Media: Is The Incrementality Real?
A CFO asks a simple question in a planning meeting: Did the offsite retail media buy create sales, or did it just
How Business Email Creates Better Control Over Company Access
Work accounts are often created with an employee’s company email address. That address can later become part of account verification, security notifications,
What is the difference between Generative Artificial Intelligence (AI) and Traditional AI?
Key Takeaways The Big Split: Traditional AI sees existing content, Generative AI creates new content from nothing. Traditional AI predicts and sorts,
Risk Register: Complete Guide to Risk Management
Risk register is a register that includes risks that a business may face. It helps teams to identify and fix risks before
How to Start an LLC: Complete Step-by-Step Guide
Are you thinking about starting a business? You have probably heard people talk about forming an LLC. It can sound like a
- THE INDUSTRY BRIEFING
- Brands shifting spend. Agencies restructuring. Platforms changing rules. One email. Every week.
- What we cover
Six beats. One editorial standard.
- What we cover
Six beats. One editorial standard.
Positioning, loyalty, and the long game, pressure-tested.
The economics of winning, keeping, and losing the account.
The platforms, tools, and ad tech the industry runs on.
WHY
- We Dont just tell, We have done it.
Why brands stay with BrandClickx.
Brands Marketing
TikTok Shop: How Buying and Selling Work
TikTok Shop has grown from an experimental “buy button” into
Rebranding: A Complete Guide to Strategy, Process, Costs and Examples
A brand is more than a logo, color scheme, or
Brand Positioning: How to Make Your Brand Stand Out and Stay Memorable
A great product doesn’t automatically turn into a great brand
Agencies
Apple “Surprise and Shine” Event 2026: iPhone Duo, iPhone 18 Pro & Everything Announced
Apple Event 2026: Apple just delivered one of its biggest
Evan Levy Joins Ammunition as Chief Client Partnership Officer
Ammunition isn’t slowing down. Seven months after opening a London
Real Estate Agency: 25+ Services You Should Know
A neighbor of mine thought hiring a real estate agency
- From the founders