Plumbing isn’t the kind of service people think about until something goes wrong. A leaking pipe, a clogged drain, or worse… the dreaded overflowing toilet.
And when that moment hits, people don’t flip through a phonebook anymore — they reach for their phones and search online.
That’s exactly why social media isn’t just for influencers or trendy cafes anymore — it’s for plumbers, too. It’s where your future customers are scrolling, looking for someone they can trust when things go south.
And the good news? Social media lets you show people what you do, who you are and why they should call you when their sink breaks.
In this guide, we’ll take you through the step-by-step process of social media marketing for plumbers. We’ll cover which platforms to use, what content works and how to connect with your local community — all in a simple plan you can follow (even if you’re not a marketing expert).
5 Benefits of Social Media Marketing for Plumbers
1. Increase Local Visibility and Brand Awareness
Posting regularly keeps your business in front of people. Every time they scroll past your name or see your work, they remember you as the local plumber.
It helps people connect their face and business with plumbing services in their area. This growing visibility also makes it easier for new customers to trust you when they need help.
2. Build Trust and Credibility with Potential Clients
As people see your posts, tips, and finished projects, they start to see you as reliable. Sharing real photos, simple advice, or customer reviews shows that you know your work and care about your clients.
It helps break that hesitation people often feel when choosing a plumber. Over time, this trust turns viewers into paying customers and happy clients into repeat business.
3. Generate Consistent Leads and Referrals
Once you build that trust, it gets easier to bring in leads. Happy clients can easily tag a friend or share your post when someone needs a plumber.
Each post is a chance to reach someone new who might not know you yet. Staying active means your name keeps circulating, so you don’t just wait for busy seasons to get work.
4. Showcase Completed Projects and Satisfied Customers
Social media is the perfect place to share your work. Before-and-after photos, videos of tricky fixes, or a quick post from a job site show people what you can do.
It gives proof that you’re skilled and experienced. It also helps people see what kind of jobs you handle, making it easier for them to call you with confidence.
5. Stay Top-of-Mind During Plumbing Emergencies
Plumbing problems often need fast action. When people already follow you or see your posts regularly, they know who to call without searching. Staying active online keeps your name fresh in their mind so that when an emergency happens, you’re the first one they reach out to.
Stuck on ideas? Head over to Roto-Rooter Plumbing & Water Cleanup on Instagram and see what they’re posting.
Choosing the Right Social Media Platforms
Choosing the right platforms is key because not every app works the same way for plumbers. You need to be where your local customers are and where your work can really shine.
Here’s how each platform helps you connect, build trust, and grow your business:
Facebook is one of the best places for plumbers to find local customers. You can run targeted ads that reach people in your area, which is perfect for promoting seasonal services or special offers.
Joining local community groups is another smart move. You can find plenty of such groups.
People often post there looking for a reliable plumber, and being active in those groups helps you show up right where they’re asking for help.
Plus, Facebook reviews carry weight. A page with strong positive reviews builds instant trust. Encourage happy customers to leave a review — it’s social proof that helps you win more jobs.
Instagram is visual, making it perfect for showing off your work. Post before-and-after photos of projects like bathroom remodels or pipe replacements. People love seeing transformations, and it gives them confidence in their skills.
Stories and Reels are great for adding personality. A quick behind-the-scenes clip, a short explainer, or even a funny plumbing moment can make your business feel relatable and trustworthy. You stay top-of-mind without sounding salesy.
Using the right local hashtags also helps new people find you in your area.
YouTube
YouTube is perfect for creating helpful content that lasts. Sharing simple DIY tips, like how to unclog a sink or what to do when a pipe bursts, positions you as the expert. For example, Roger Wakefield, a licensed plumber, has built a strong YouTube channel where he shares plumbing tutorials, tips, and industry insights.
His content helps homeowners solve small problems themselves while also showing the value of hiring a pro when needed. Watching his videos makes people feel they already know and trust him — which is exactly what you want.
TikTok
TikTok might seem like a stretch for plumbers, but it’s a goldmine for creative, short videos. Share quick plumbing hacks, funny day-in-the-life clips, or even common plumbing myths people should stop believing.
This is where you show personality and connect with a younger audience who might not need you today but will remember you when they do. TikTok content is easy to share and can reach a wider local audience fast.
LinkedIn is less about homeowners and more about building professional connections. It’s a good place to connect with real estate agents, property managers, and general contractors who often need plumbing services for multiple properties.
Regular updates, posts about completed projects, or sharing industry knowledge can open doors to bigger, long-term contracts and referrals.
Paid Advertising for Plumbing Services
Paid ads can give your plumbing business that extra push, especially when you want quick leads or to stay visible in your local area. Here’s how to make the most of each platform:
Facebook & Instagram Ads
Running ads on Facebook and Instagram helps you reach people right where they scroll every day. The best part? You can target them based on zip codes, interests, and behaviours, so your ads show up for homeowners in your service area — not random folks miles away.
Think about running offer-based ads like “Free Inspection” or “10% Off on First Service”. People love a good deal, and this gives them a reason to call you instead of the next plumber they find.
Another smart move is retargeting. If someone visited your website but didn’t book, these ads remind them you’re still here and ready to help, especially useful during plumbing emergencies when they finally decide to act.
Google Local Services Ads (LSAs)
Google LSAs are made for businesses like yours. When someone searches for a plumber nearby, your ad pops up right at the top — with your phone number and reviews. It’s one of the fastest ways to grab hot leads that are ready to hire.
Setting up is pretty simple:
- Get verified with Google
- Add your business info
- Set your budget (you only pay for real leads — actual phone calls or messages)
Once live, optimize by encouraging happy clients to leave reviews. The better your rating, the more likely people are to click and call.
YouTube Ads / TikTok Ads
If you’re ready to get creative, video ads on YouTube or TikTok can work surprisingly well — especially with younger homeowners.
Try running educational video ads like “What to Do if Your Pipe Bursts” or quick “Plumbing Hacks” to catch attention. It shows you’re not just after sales but genuinely helping.
You can also share customer testimonial ads — real stories from happy clients talking about how you fixed their problem. This builds trust quickly because people love hearing from others like them before hiring someone.
Paid ads might sound overwhelming, but when done right, they keep your phone ringing with quality leads.
Related Blog Post: How to design social media ads that actually work
Social Media Slip-Ups That Can Cost You Clients
1. Ignoring Negative Comments or Reviews
No one likes seeing a bad review or a complaint online, but ignoring it makes things worse. People notice how you handle feedback.
When you respond politely and professionally, offering help or a solution, it shows you care about your customers. It also builds trust because others can see that you take responsibility and are willing to fix problems.
2. Overposting Sales Content
Of course, you want to promote your services. But if every post is a sales pitch, people will lose interest fast. Social media is meant to be engaging.
Mix in helpful tips, fun facts, behind-the-scenes photos, or even plumbing humour. This keeps your audience interested and makes your page feel more human instead of just promotional.
3. Not Having a Clear Call-to-Action (CTA)
Grabbing attention is great, but what happens next? Many posts forget to guide the audience. Should they call you? Book an appointment. Send a message?
Always add a clear CTA like “Call now for a free estimate” or “Message us if you need help today”. This simple step turns interest into action.
4. Inconsistent Posting
Posting every day for a week and then going silent for a month confuses your audience. It also hurts your visibility. Social media platforms reward consistency.
Try to stick to a simple schedule, even if it’s just two or three posts a week. Regular posts keep your business in front of people, so when a plumbing emergency happens, you are the first one they think of.
Also Read:
- Plumber Advertising Ideas to Grow Your Business Fast in 2025
- Plumbing Internet Marketing Tips to Grow Your Business
- Top 14 New York Plumber Marketing Strategies for Growth 2025
FAQs
1. How do you advertise yourself as a plumber?
Start simple. Show people what you do every day. Snap photos of your work—like a neat pipe installation or a clean drain repair. Share those on your social pages.
Ask happy customers for reviews. They help a lot. You can also run ads on Facebook or Google. Target local areas so people nearby see you.
The goal? Stay visible and remind folks you’re ready when they need a plumber.
2. What is the best social media for plumbers?
Facebook is one of the best. It’s great for connecting with your local community. You can post, collect reviews, and join neighbourhood groups.
Instagram works well, too. People love before-and-after shots or quick plumbing tips.
If you’re okay with being on video, try YouTube or TikTok. Both help you show off your skills and build trust. Pick the platform where your local customers spend most of their time.
3. How do I promote my plumbing business?
Be helpful first. Share simple tips like how to stop a leaking tap or prevent drain clogs.
Post seasonal offers—maybe a free inspection or a discount on water heater services.
Join local Facebook groups. People often ask for plumber recommendations there. Also, update your Google My Business profile. It helps you show up when someone nearby searches “plumber near me.”
4. Do Facebook ads work for plumbers?
Yes, they really do. But the trick is running them right. Target people in your area. Choose zip codes or towns you serve. Run offers like free estimates or first-time customer discounts.
You can also retarget people who visited your website but didn’t call. It’s a smart way to stay in front of potential customers until they’re ready to book.
Conclusion
Social media marketing is no longer optional — even for plumbers. It’s your tool to stay connected with local customers, build trust, and keep your business top-of-mind when emergencies hit. Platforms like Facebook, Instagram, and YouTube let you show your skills, share tips, and even run targeted ads to get quality leads.
The key? Stay consistent, be helpful, and don’t sound salesy all the time. Share real work, happy client stories, and useful advice. Slowly but surely, your social presence will turn into a reliable lead machine — keeping your phone ringing with people who already trust you.
Grow Your Plumbing Business with Brand ClickX
At Brand ClickX, we help service businesses like yours dominate social media, run targeted ads, and turn online visitors into paying customers. Ready to get more leads and grow your business? Book a FREE strategy call today and see how our team can help you scale!
