If you are asking yourself how to repurpose content for multiple platforms and cannot understand how to do so, you have come to the right place. The art behind content repurposing is as creative as reusing your existing content in different mediums or platforms.
The concept is taking a single piece of content like a blog post and making it into many other pieces of content such as an infographic, a video, a podcast, and a social media post.
Repurposing content gives you the ability to show your content to a much wider audience for much less money than the one it would take if you created only net new content.
Content diversification is the power of this strategy. Repurposing helps strengthen your brand and messaging across many platforms.
Learning how to repurpose content for multiple platforms can thus bring in a real difference. You can use this content to boost your site visibility, grow your brand reach, or increase your content strategy. That’s exactly what we’re going to explain in this following guide and that’s what we’re going to do.
Let’s start before it’s too late!
Knowing the Benefits of Repurposing Content
Repurposing of the content is not only a creative technique but also a smart one. The truth is, as reported by Referral Rock’s survey, “The majority of the marketers surveyed (94%) said they repurpose their content, and the rest promised they will in the future.”
By exploring the benefits you can expect when you repurpose content further, let’s take a look at something more detailed:
- Extending content lifespan and reach. Tailoring content to various formats and platforms allows the content to live longer. A blog post can be expanded into a series of posts, imagery, video, etc.
- Enhancing SEO. When you create various versions of your content, you’re increasing the number of keyword usage and backlinks, thus increasing the visibility of your site through search engines.
- Resource and time efficient. To create fresh content from scratch, one needs time and resources. With content repurposing what you have already is a great source of potential content that you can use to make things easier and save energy and money.
- Improved audience segmentation. Since different audience segments prefer consuming information through different formats, you can attract new audience segments by tailoring content for different channels.
Closing the gap between your content and the target audience of your business will increase the amount of returns on investment you make from your efforts.
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4 Crucial Steps to Repurpose Content
Just as with a B2B content strategy, you want to get as much return on your investment on your long-form content. It can be done by repurposing.
In this quick step-by-step tutorial, we will break it down and give you instructions on how to repurpose content for multiple platforms.
- Identify your most popular content. Use your content analysis to see what is working well and what is not performing.
- Set out where potential formats and channels for repurposing may be. Think about which content could be useful for your business to share on other platforms, e.g. email marketing, and what form it could take, e.g. podcast, or infographic.
- Transform and repurpose your content. Adapting your content to the format’s requirements will see you off to a good start. For example, a blog post can be tweeted for social media, picked up for use with catchy headlines as a headline on a video or podcast, or used to be automated using social media.
- Promote your repurposed content. Also, remember to promote your repurposed content on the respective platforms. Allow each channel to use best practices and show your content matching users’ expectations.
Each of these steps has their nuances as it pertains to the type of content you’re creating or what you’re taking as source content. Over time, you and your team are able to establish a workflow of repurposing that is goal-oriented, and clearly defined in what is expected and what your responsibilities are. Doing this will allow you to work efficiently and scalably.
Stay tuned, we shall then provide you with a few simple formulas you can use to get you going on your content repurposing strategy.
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How to Create Social Posts from Blog Posts
Turning a blog post into social media content means removing a big portion of it down to fit the modern social media audience.
Here’s a formula you can use:
- Identify key points. Out of all your blog post contents, pick no more than three to five key points or takeaways to concentrate on.
- Craft concise messages. Each key point needs to be written in a short and engaging social media post.
- Incorporate visuals. Each post should have pictures or graphics that are relevant to the post.
- Include CTAs. With a tempting CTA, you can motivate readers to learn more about it in the full blog post.
Turning White Papers Into Email Campaigns
The fact is whitepapers can sometimes be hard to read (especially online), making them very valuable resources that have great potential for being repurposed into an email campaign series. A whitepaper is thorough with a subject matter and there is so much, which lends itself well to take bits and pieces of it to construct emails with relevant accompanying visuals.
Here’s a formula you can use:
- Segment information. Once you have the whitepaper break it down, either into smaller sections or key points, and be aware of the sharks that are likely to attack your business model.
- Build an email series. Create a series of emails, one-on-one sections or points of interest with added visuals.
- Add authority elements. In addition, use statistics and direct quotes from the whitepaper to give authority to your emails.
Repurposing Case Studies into Video Content
Case studies are also one of the great content sources for all audiences and channels. This is actually why we repurpose them and transform them into video content so that it becomes even more effective and appealing. Videos provide living, breathing case studies to show the face behind the data and the story.
This is the format by which the audience is captured, which is more accessible, in other words catering to different learning preferences.
Here’s a formula you can use:
- Storyboard your success. Decide on what problem you want to solve, the solution that you will implement and the result that you strive for, then boil the case study down into a concise, clear narrative that starts with an introduction (the problem), then transitions to the main body (the solution), and concludes with the outcome (the result).
- Create engaging visuals. In your story, use graphics, animations or real footage to help illustrate your point.
- Add sound bites. Insert key quotes or testimonials of the case study into your video for a personal conclusion.
- Choose the right platform. Think about where your audience is and pick the platform that you should use accordingly.
Every business doesn’t have to apply the same content repurposing strategy. Try a variety of formats and channels to discover what works for your brand.
How to Form a Content Repurposing Workflow?
Any strategy works smart, but not harder. This means that it should be one of our top priorities to set up an effective content repurposing workflow.
A content repurposing workflow includes the following which are essential aspects:
- Content Strategic Selection: Opt for the content that gets you easily to take it into another format. It includes high quality in depth articles, evergreen topics, and topics that get tons of engagement or conversation.
- Dynamic Content Organization and Scheduling: Move the Organization and Scheduling away from linear and towards a more dynamic content calendar (and report how repurposed content releases and how it performs). It’s a tool to experiment with which publishing time and on what platform works best for you without losing a steady flow of content between channels.
- Feedback and iteration: incorporate a feedback loop on the repurposed content. Refine your repurposing strategy with audience comments, engagement metrics and performance analytics.
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Final Thoughts
Repurposing content must be compatible across different platforms. This is more than writing out an email or syllabus; you have to adapt to the context and audience of each platform. Instagram content would require more visuals for example, content for LinkedIn could be more professional and data-driven.
You’re not just recycling content. It’s being transformed for value, which on top of that is sweetening your overall marketing strategy.
Also, if you want someone professional with years of experience in how to repurpose content for multiple platforms, BrandClickX can be your long-term buddy in the race!
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FAQs
What does “How to repurpose content for multiple platforms” mean?
It refers to the process of adapting and modifying a single piece of content to fit different platforms, such as social media, blogs, and videos while maintaining its core message.
Why is it important to learn How to repurpose content for multiple platforms?
Repurposing content helps maximize reach, save time, and ensure consistency across various digital channels, making marketing more efficient and effective.
What are the best practices for How to repurpose content for multiple platforms?
- Adjust content length and tone for each platform
- Use platform-specific formats (e.g., reels for Instagram, threads for Twitter)
- Keep branding consistent
- Refresh old content with updated information
How to repurpose content for multiple platforms to save time?
Absolutely! Instead of creating new content from scratch, repurposing allows you to efficiently extend the life of existing content.
