Quartz Events Sponsorship Guide: How It Works

Quartz Events (also known as Quartz Network) runs a sponsor matching model that is genuinely different from traditional conference sponsorship. Instead of buying a booth, a banner, or a logo on a lanyard, companies that sponsor Quartz events get guaranteed one-on-one meetings with pre-vetted executive buyers who have been specifically matched to their solution. Understanding exactly how this works and which types of companies are best suited to it is what this guide covers.

AI Overview

Quartz Network is a B2B executive event platform headquartered in Manhattan Beach, California, now operating as part of Clarion Connect (a division of Clarion North America, backed by The Blackstone Group). Founded approximately 18 years ago, it runs role-specific, invite-only leadership summits for senior executives across functions including HR, finance, marketing, supply chain, procurement, IT, and operations. As of 2026, Quartz Events LLC is registered with NASBA and runs events under multiple brand names CONNECT HR, SCOPE Supply Chain, CONNECT CMO, CONNECT CFO, and others.

The core sponsor matching model works as follows: solution provider companies pay for sponsorship packages that guarantee a specific number of one-on-one meetings (typically 15 to 120 per event) with executive attendees who have been pre-qualified and matched based on their current business challenges. Attendees select which sponsors they are open to meeting before the event. Sponsors receive detailed qualification data on every matched prospect before the meetings occur.

Key Facts

What Quartz Events Sponsor Matching Actually Is

Traditional conference sponsorship sells exposure your logo on materials, your booth in a hall, your banner in a room. You pay for visibility and hope the right people walk past.

Quartz Events’ model sells qualified introductions. The difference is significant.

Here is how the matching works in practice:

Step 1 — Sponsor onboarding. A company signs a sponsorship agreement that specifies the number of guaranteed meetings, the event, and the target audience function (HR leaders, CFOs, CMOs, supply chain executives, etc.).

Step 2 — Prospect qualification. Quartz’s concierge team pre-qualifies every executive attendee during the registration process. Attendees specify their current business challenges, the types of solutions they are actively evaluating, their budget authority, and their timeline. This creates a detailed qualification profile for each executive.

Step 3 — Matching. Quartz matches sponsors to attendees based on alignment between the attendee’s stated needs and the sponsor’s solution offering. Sponsors see who they are matched with before the event and receive the qualification data so they enter every meeting knowing the prospect’s context.

Step 4 — Attendee opt-in. Matched attendees are informed about the sponsor meeting in advance and confirm they are interested. This means sponsors are not walking into cold or reluctant meetings attendees have opted in.

Step 5 — One-on-one meetings. At the event (online or in-person), pre-scheduled 20-30 minute one-on-one meetings take place between the sponsor’s sales or business development team and the matched executive. Additional touchpoints educational sessions, thought leadership presentations, and networking events supplement the core meeting schedule.

What Companies Sponsor Quartz Events

Quartz Events attracts sponsors that sell B2B solutions to senior executives typically in the software, technology, professional services, and consulting categories. The sponsor base reflects the function-specific nature of each event series.

Who Sponsors CONNECT HR Events

Companies whose primary buyers are Chief Human Resources Officers (CHROs), VP of People, VP of Talent, HR Directors, and Learning & Development leaders. This includes:

• HR technology platforms: HRIS, HCM, ATS, onboarding, performance management software
• Recruiting and talent acquisition tools: AI-driven sourcing, candidate screening, recruitment marketing
• Learning & development: LMS platforms, e-learning content providers, leadership development firms
• Employee engagement and benefits: Engagement survey platforms, benefits administration, wellness programs
• Workforce planning and analytics: People analytics, workforce management, compensation benchmarking
• Payroll and compliance: Payroll processing, HR compliance, employment law services
• DE&I and culture: Diversity recruitment tools, inclusion training, culture measurement platforms

Sponsors documented at recent Quartz HR events include companies like Abacum (financial planning software), which appeared as a moderating sponsor at a CONNECT CFO session illustrating how solution providers use the platform not just for lead generation but for thought leadership positioning.

Who Sponsors CONNECT CFO and Finance Events

Companies selling to Chief Financial Officers, VPs of Finance, Corporate Controllers, and Finance Directors:

• FP&A and financial planning software: Budgeting, forecasting, scenario modeling tools
• Accounting and close automation: Account reconciliation, financial close management platforms
• ERP and financial systems: Mid-market and enterprise ERP, financial data management
• Risk and compliance: Financial risk management, regulatory compliance, audit management
• Accounts payable and receivable automation: Invoice processing, payment automation, working capital management
• Treasury and cash management: Treasury management systems, banking relationship management

Who Sponsors SCOPE Supply Chain Events

Companies selling to Chief Procurement Officers, VP of Supply Chain, Procurement Directors, and Operations leaders:

• Procurement software and eProcurement: Source-to-pay, procure-to-pay platforms
• Supply chain visibility and analytics: Real-time supply chain tracking, demand sensing, supplier risk management
• Supplier management: Supplier relationship management, supplier diversity platforms
• Logistics and transportation: TMS platforms, freight optimization, last-mile delivery solutions
• Inventory and warehouse management: WMS, inventory optimization software
• Manufacturing operations: MES systems, quality management, production planning

Who Sponsors CONNECT CMO and Marketing Events

Companies selling to Chief Marketing Officers, VP of Marketing, Digital Marketing Directors, and Demand Generation leaders:

• Marketing automation and CRM: MAP platforms, CRM integration, email marketing
• Data and analytics: Marketing attribution, customer data platforms, analytics suites
• Content and creative: Content management platforms, creative production tools, digital asset management
• Digital advertising: Programmatic platforms, social advertising, search marketing tools
• Account-based marketing (ABM): ABM platforms, intent data providers, account targeting tools
• Brand and customer experience: Brand tracking, customer experience management, loyalty platforms

The Sponsor Value Proposition: What Companies Get

Quartz Events’ sponsorship model makes the following commitments to sponsors:

Guaranteed meetings: Depending on the package tier, sponsors are guaranteed 15 to 120 one-on-one meetings per event with pre-vetted, matched executive buyers. This is the primary differentiator from traditional sponsorship it is a commitment to introductions, not just exposure.

Pre-qualification data: Sponsors receive detailed qualification profiles before each meeting the executive’s current challenges, budget authority, evaluation timeline, and solution interest. This information allows sponsors to prepare tailored, relevant conversations rather than general pitches.

Meeting schedule management: Quartz’s concierge team manages the full meeting schedule. Sponsors do not need to chase leads, schedule follow-ups, or manage the administrative side of booking meetings at the event.

Thought leadership: Most sponsorship packages include opportunities to lead or participate in educational sessions, panel discussions, or workshop presentations allowing sponsors to demonstrate expertise to a broader audience beyond their matched meetings.

Multiple connection formats: Beyond one-on-one meetings, sponsors connect with attendees through virtual and in-person networking events, roundtable discussions, and post-event access through Quartz Network’s platform.

The Executive Attendee Experience (And Why It Matters for Sponsors)

Understanding what executive attendees experience helps sponsors understand why the matching model produces genuinely warm introductions rather than reluctant meetings.

Quartz events are invite-only for executives. Attendees do not pay to attend they are recruited by Quartz’s concierge team. The executive experience is designed around three elements:

Peer-to-peer learning: Sessions are led by peer executives from recognized organizations. Recent Quartz speakers included leaders from AbbVie, GoHealth, The Walt Disney Company’s Partners Federal Credit Union, ITOCHU International, RTB House, Roche, Canadian Tire, Sonatype, and WEBTOON functional leaders sharing real operational experience rather than vendor presentations.

Curated vendor research: Rather than wandering an exhibition hall, attendees pre-select which solution providers they are interested in meeting. Quartz describes this as “solutions research in a relaxed, no-pressure environment.” Attendees only meet sponsors they have chosen to meet.

Personalized agenda: Attendees select educational tracks aligned with their priorities during registration. The concierge team then builds a custom schedule for each executive both peer sessions and sponsor meetings aligned to their specific focus areas.

The minimal time commitment typically 5–6 hours across an event week for online events means Quartz events attract senior executives who would not block three days for a traditional conference. The upside for sponsors: the people in their meetings are genuinely at a decision-making level.

Quartz Events: Online vs In-Person Format

Quartz runs both virtual and in-person events under the same matching model.

Online (virtual) events: Most CONNECT series events run online. The format compresses into a week, with attendees joining sessions and one-on-one meetings remotely. The advantage for sponsors is national and international reach without the cost of physical presence. The advantage for attendees is the low time commitment.

In-person events (like SCOPE Fall): The SCOPE Supply Chain event and others in the portfolio run as in-person leadership summits at venues like Atlanta, Georgia. These events add physical networking, social events, and a more immersive experience but require the same matching model for sponsor meetings.

Who Should (and Should Not) Consider Sponsoring

Well-suited for Quartz Events sponsorship:

• Software and SaaS companies targeting specific C-suite or VP-level buyers (HR tech, fintech, martech, supply chain tech)
• Professional services firms offering consulting, advisory, or outsourced services to senior executives
• Companies with longer sales cycles where qualified introductions to decision-makers are more valuable than high-volume lead generation
• Companies entering a new market or trying to establish brand awareness with a specific executive function
• Firms that have struggled to reach senior buyers through traditional demand generation channels

Less well-suited:

• Consumer-facing brands Quartz’s model is exclusively B2B
• Companies without a defined solution for the event’s executive function the matching model requires a clear use case for the attendee audience
• Companies needing high-volume top-of-funnel leads Quartz delivers quality introductions, not quantity; the meeting count is relatively small
• Very early-stage companies the credibility expectations of senior executive buyers can be challenging for companies without established case studies or references

What Companies Report About the Results

Attendee testimonials published by Quartz Network include:

“Quartz Network is a game changer. What used to be a time-consuming and onerous process of finding vendors has now been streamlined with this innovative platform.” Tareq Ali, Director, Corporate Marketing & Communications, Black & McDonald Ltd.

“Thank you again for the great event! We found two new vendors to work with to address our needs!” Chief People Officer, YMCA of Metro LA

“WOW! I have concluded my 1-on-1 meetings and wish there were more… I found such value in them!” Director of Materials Management, Pacific Northwest University of Health Sciences

“When considering the agenda, the overall process, the quality, and the networking events, I would give the event 5 stars.” CPO, Sprint

Sponsor-side perspectives tend to focus on the meeting quality versus volume trade-off the meetings are pre-qualified and warm, but the total number of introductions per event is relatively small compared to a large trade show.

Competitors to Quartz Events in the Sponsor Matching Space

Several companies operate similar executive event and sponsor matching models. Understanding the competitive landscape helps companies evaluate whether Quartz Events is the right platform for their specific audience.

Argyle Executive Forum Quartz’s closest direct competitor. New York-based, founded 2004, operates a similar model of invite-only executive summits with curated sponsor meetings.

CXOsync Another direct competitor in the C-suite event matching space. Smaller event footprint than Quartz but similar targeting model.

Evanta (a Gartner company) Evanta runs peer-community-driven executive events for specific functions and also offers sponsor matching. The Gartner connection gives it additional research credibility.

Marcus Evans Older and larger than Quartz, Marcus Evans runs private executive summits globally with a similar match-based sponsorship model.

Consero Focuses primarily on finance executive events (CFO-specific) with a similar attendee-sponsor matching format.

IQPC International conference company with some function-specific events that include sponsor matching elements.

Richmond Events UK-origin executive forum company running forum-style events with sponsor matching.

The differentiation Quartz Network emphasizes is the digital platform infrastructure, the 18-year relationship with its executive community, and the Clarion/Blackstone backing that supports scale versus many competitors that remain smaller independent operations.

FAQs

What is Quartz Events sponsor matching?

A B2B event sponsorship model where companies pay for guaranteed one-on-one meetings with pre-qualified senior executive buyers who have been matched to their solution based on current business challenges and buying intent.

What companies sponsor Quartz Events?

B2B software, SaaS, technology, and professional services companies targeting C-suite and VP-level buyers in HR, finance, marketing, supply chain, IT, and operations. The specific sponsors vary by event series.

How many meetings do sponsors get at Quartz Events?

Quartz guarantees 15 to 120 one-on-one meetings per event depending on the sponsorship package tier purchased.

Is Quartz Network part of a larger company?

Yes. Quartz Network is part of Clarion Connect, a division of Clarion North America, backed by The Blackstone Group.

How is Quartz Events different from traditional conference sponsorship?

Traditional sponsorship sells logo placement and booth space exposure without guaranteed conversations. Quartz sells guaranteed one-on-one meetings with pre-qualified, matched executives who have opted in to meet the sponsor.

Who are Quartz Events’ top competitors?

Argyle Executive Forum, CXOsync, Evanta, Marcus Evans, Consero, IQPC, and Richmond Events all operate similar executive event and sponsor matching models.

How do I become a sponsor at Quartz Events?

Contact Quartz Network’s sponsorship team through solutions.quartznetwork.com or quartznetwork.com. Sponsorship packages are sold by dedicated Sponsorship Account Executives and priced based on meeting volume, event series, and audience function.