Your followers and potential customers come to your landing page, but they never get converted. Also, do they leave the page in less than 5 seconds?
Although you have a great product and service, you can’t monetize them through your landing page. You also have a great design on your landing page, but still no conversion. But all this is not due to design or number of visitors. Instead, this
is due to the weak copy on your landing page. Because:
- Your copy is vague and not precise.
- Visitors don’t feel confident about your offer or brand.
- Visitors don’t understand why they should choose your offer over others
- The copy focuses only on features, not benefits or emotional triggers
But don’t worry! You have come to the right place. In this blog post, you will learn how to write copy for landing pages that convert. You will also learn tips for writing landing page copy. So, without further delay, let’s dive in.
What is copywriting for landing pages?
Landing page copywriting is crafting words that sell and persuade readers. You can convert your visitors into buyers on your landing page. Copywriting for landing pages compels the readers to take action, like signing up or buying.
However, a persuasive copy can boost conversion rates by 16%. This clearly shows the importance of copywriting in growing your sales and ROI. Excellent copy speaks directly to the reader, builds trust, and sparks action. Without it, even the best design won’t convert.
For example, look at brands like Airbnb and Shopify. Their landing pages use simple, direct language that connects. They focus on benefits, not features, and guide you with strong CTAs like “Start Your Free Trial.”
9 Tips for Writing Compelling Landing Page Copy
1. Start with a Powerful Headline
Your headline is the first thing people see. A great headline grabs attention and clearly shows the benefit. It speaks to the solution your audience seeks and makes them want to read more.
However, Use action-packed words that inspire your audience. For example, “Get More Your Sales with Our High-Converting Landing Pages” works because it promises a meaningful result. Did you know that headlines with numbers can boost click-through rates by 36%?
Look at Kajabi’s landing page. Their headline, “Dream it, Build it, Monetize it,” is transparent and customer-focused. This contributed to Kajabi’s becoming a $2 billion company.
Remember, the headline sets the tone for the rest of the page. So make it bold, benefit-driven, and irresistible.
2. Focus on Your Audience’s Pain Points
After grabbing attention with a strong headline, dive into your audience’s real issues. Address the pain points directly and show them your solution. The more specific you are, the better you’ll connect.
For example, Trello’s landing page (trello.com) says, “Trello brings all your tasks, teammates, and tools together.” It addresses the pain of disorganization and offers a straightforward solution: a tool to boost productivity.”
However, your language must be empathetic. Your readers should feel you know their frustrations and problems. For example, Instead of saying, “Improve your marketing,” try, “Struggling to get leads? We’ll help you turn clicks into customers.”
But remember, don’t make generic promises; instead, get specific about the outcome they will get. This will build trust, and your audience will know you understand them.
3. Highlight a Strong Value Proposition
Value proposition makes you different from other brands. It tells visitors why they should pick you up. However, please keep it simple and focus on what makes you different. Don’t just list features. Instead, show how you solve their problem better than anyone else.
For example, Canva’s landing page says, “Canva makes it easy to create and share professional designs.” It’s clear and straight to the point, showing their unique offering: an easy way to create professional designs without experience
Another strong example is Zoom (zoom.us), which says, “One Platform to Connect.” It highlights their unique value of simplifying communication for teams worldwide.
In addition, use headers like “Why Choose Us?” or “What Makes Us Different?” to stand out. Then, back it up with specifics. For instance, if you offer faster delivery, say, “Get Your Order in 24 Hours—Guaranteed.”
Remember, be clear and specific, and let your audience see the real value you bring to their lives. That’s how you win them over.
4. Use Clear and Compelling Calls-to-Action (CTAs)
Your call to action (CTA) is where conversions happen. It needs to be clear, action-oriented, and easy to spot. Your words should tell visitors exactly what to do next and why.
For example, Spotify’s landing page uses the CTA “Sing up for Free.” It’s short, direct, and highlights the value upfront. Similarly, Dropbox (dropbox.com) uses “Sign Up for Free” to reduce barriers and encourage immediate action.
Now it’s time to make your Landing page copy easy to read. Break the content into smaller chunks so it’s simple to skim. Most people don’t read every word. Instead, they scan for the main points.
SO use subheadings to guide them. For example, “How It Works” or “Why Choose Us?” works well. Also, bullet points are great for listing benefits or features quickly, like:
- Save Time: Automate your tasks in minutes.
- Save Money: Affordable plans for every budget.
- Boost Productivity: Focus on what matters most.
Moreover, keep paragraphs short(not more than 3-4 sentences each). For example, Airbnb’s landing page (airbnb.com) uses concise sections that are easy to digest and skim.
Remember, a clean, well-organized layout ensures visitors stay engaged. They’re more likely to take action when they can find what they need quickly, which turns skimmers into customers.
5. Incorporate Social Proof and Trust Signals
It’s human psychology that they trust those things that other people trust. So, adding social proof to your landing page will increase the chances of conversion. These proofs and trust signals will make visitors feel confident about choosing you.
However, always show testimonials and reviews of your actual customers. They are the word of mouth of your past clients, telling the visitors that you have experience. It also tells them that people trust you. But how can you do this?
It’s simple. Use honest testimonials you got from your past clients. Just like we did on our website. Have a look at them below:
Moreover, you can also use certificates and other badges. These can reassure your visitors that they should buy from you.
Moreover, You should also use customer success stories and case studies. Share results like “Our clients saw a 30% increase in sales in just 3 months.” For instance, HubSpot’s landing page uses logos of trusted partners and customer success stats to boost confidence.
Remember, social proof reduces doubt and motivates action. When visitors see others trust your brand, they’ll feel safer doing the same. It’s a proven way to turn interest into conversions.
6. Write for Scannability
As we mentioned above, most visitors don’t read; they skim. So they can skim and get the most essential information as soon as possible. But how?
You can use bold text and highlighted keywords to tell them what’s important.
For example, phrases like “Free Trial” or “Save Time and Money” should appear immediately. Also, use more white spaces, as they are your friend. They make your page easy to read and not cluttered.
In addition, break your content into small sections with sub-headings and bullet points.
Look at Grammarly’s landing page (grammarly.com). It uses bold headlines like “Write with Confidence” and plenty of white space, making the page simple and inviting.
In addition, break your content into small sections with sub-headings and bullet points. Structure your page like a map. Place CTAs, benefits, and trust signals where they’re easy to see. Even skimmers should walk away knowing your message and next steps.
Remember, clear, scannable content keeps readers engaged, which leads to more conversions.
7. Use Emotional Triggers
Remember, people act on emotions. So, you must target them in your landing page copywriting. You should target their feeling of urgency, fear, and scarcity to derive instant decisions.
Moreover, it creates a sense of urgency with time-sensitive offers. For example, “Limited Time Offer: Get 50% Off Today Only!”. Targeting their scarcity emotion can increase the impact. For instance, ‘Only 2 hours left in this 50% discount offer!”. This makes the reader act instantly because of their FOMO.
Big brands like BestBuydo do this well with phrases like “Sale on Now. unbelievable deals on brands you love”. However, always focus on the outcome they will miss if they do not take action right now. For example, “Don’t let this opportunity slip away—join now.”
Also, focus on what your audience will miss if they don’t act. Say something like, “Don’t let this opportunity slip away—join now.”
8. Optimize for Mobile Users
Remember, mobile devices derive 82.5% of traffic to the landing pages. This means you must optimize your landing pages for mobile devices.
Remember, mobile screens are small. Use short sentences and prominent buttons to make navigation easy for readers. This will help visitors find what they need quickly.
Also, use images and other visuals that look good on small screens. It will help visitors quickly send their messages. But all this will go in vain if your website speed is not good, as Amazon found that for every 1-second improvement in load time, conversions increased by 2%.
Make your landing page simple, fast, and easy to use on mobile devices. This will increase the conversion rate and improve user satisfaction.
9. Test and Refine Regularly
If you think you will follow the above tips and your copywriting for landing pages is done, it’s not. Instead, you should keep testing and optimizing your landing pages with time. Start with A/B testing to compare different versions of your headlines, CTAs, or body copy.
For example, test if “Get Started Now” works better than “Sign Up Today.” Minor tweaks can lead to significant results. Businesses that use A/B testing see an average increase of 49% in conversion rates.
In addition, keep checking other metrics, such as bounce rates, click-through rates, and conversions. If visitors leave quickly, your copy or design might need improvement. You should use Google Analytics or Hotjar to track these metrics.
But remember, even small changes, like adjusting CTA placement or simplifying a headline, can make a big difference. Consistent refinement keeps your landing page aligned with your audience’s needs, driving better results.
Landing Page Copywriting Mistakes to Avoid
If you want your landing page to convert more visitors into buyers, you must avoid the following mistakes while writing copy for your landing pages:
- Overuse of Generic and Robotic words
Words like “Best in class, Cutting-edge solutions, and Unleash your potential” hurt the conversation. Instead, use specific, authentic language that resonates with your audience.
- Mistakes in Tone, Clarity, and Information Overload
- Your landing page copy does not align with your brand voice
- Your copy does not appeal to your brand’s target audience.
- Your message is not clear, which confuses the readers.
- You simultaneously present too much information to the readers, which confuses them.
- You are not targeting the intent of the readers.
- You are not implementing A/B Testing; that’s why you are confused.
These mistakes were found in the copies of most of the struggling landing pages. So, try to avoid them by following the above tips.
FAQs
How do I write a landing page?
You can write a landing page copy by following the below steps:
- Start with a benefit-driven headline to grab attention.
- Then, address the pain points of your target audience
- Then, talk about your unique selling proposition(USP).
- Make the landing page easy to skim by using headings and bullets.
- Sprinkle compelling calls-to-action (CTAs) throughout the page.
- Add social proofs and testimonials for credibility.
- Use optimized images and visuals for better readability.
- Finally, test and refine your page using tools like A/B testing to improve conversions.
How difficult is it to write landing-page copy?
Writing copy for landing pages is not difficult in itself. Instead, it’s easy with the right skills and proper strategy. You need to:
- Understand your target audience
- Know their pain points and desires
- Know your unique selling point and why you are better than others.
- Know how you can compellingly present your service or product.
- Know how to do research, test, and practice.
If you embed these things in your copywriting skills, writing landing page copy is not hard.
What are the key elements of compelling landing page copy?
Compelling landing page copy includes these key elements:
- A Clear Headline: Grab attention with a benefit-driven, concise headline.
- Strong Value Proposition: Explain why your offer is unique and valuable.
- Audience-Focused Content: Address specific pain points and provide solutions.
- Compelling CTAs: Use action-oriented phrases like “Sign Up Now” or “Get Started.”
- Social Proof: To build credibility, add testimonials, reviews, or trust badges.
- Scannable Layout: Use short paragraphs, bullet points, and subheadings for readability.
- Emotional Triggers: Create urgency with phrases like “Limited Time Offer.”
- Mobile Optimization: Ensure the copy is clear and functional on all devices.
These elements work together to engage visitors and boost conversions.
Conclusion
If you want your landing page to convert and pursuad, follow the above tips. They will help you improve your copywriting for landing pages. They will also help you grow your business and leave a lasting impact on your target audience.
However, if you are still unable to write a compelling copy for your landing page, contact us today. We will write copy for you that will convert your visitors into buyers and make them loyal customers.
