Ever feel like shouting into the void when you post on social media? You pour hours into creating content, but the likes, comments, and shares don’t show up. You’re not alone.
For many entrepreneurs and founders, growing a social presence feels like chasing shadows-frustrating, time-consuming, and downright confusing. But here’s the thing: your audience is out there. They’re scrolling, liking, and engaging with someone else’s posts when they could be connecting with you.
The question is, how to grow your social presence? How do you go from sporadic growth to building a magnetic online presence that gets noticed and drives real results for your business? In this guide, we’ll break it all down, no jargon, no fluff, just actionable strategies to tell you about how to grow your social presence that’s not only visible but impactful.
Let’s get started because your audience is waiting, and your brand deserves the spotlight.
tips on how to grow your social presence
Set your social media goals
Before jumping onto the marketing bandwagon, you should set a target. An effective way is to set SMART goals for specific milestones you want to achieve. Let’s say the goal is to get 20% more folks to your site through social channels.
Here’s how you can structure this goal of how to grow your social presence using the SMART framework:
- Specific: Targeted Instagram ads can increase website traffic.
- Measurable: With Google Analytics, you can track where users come from in terms of web traffic sources.
- Achievable: With our budget and schedule, we can achieve a 20% increase.
- Relevant: Not only will this increase website traffic but it’ll also increase our brand visibility on social media.
- Time-bound: We hope to accomplish this by the end of the next quarter.
By defining your goals right off the bat, you know what direction to head in and that each post is accomplishing a purpose.
Get to know your audience
Understanding your audience deeply is one of your key objectives for how to grow your social presence Knowing that you can make content specific to catch their attention and earn their trust. To get there, educate yourself on what your audience is interested in, how they spend their social time, and the problems that they encounter that your brand can solve.
Creating a buyer persona (or a detailed profile of who your ideal customer is) is a wonderful place to start. You will need to create knowledgeable audience data by taking advantage of the social media platforms’ insights and analytics tools like Google Analytics. Examine demographics, age, interests and platform preference trends.
Using these insights will help you determine who you aim to reach and create better strategies.
Learn how to engage with your audience
Every time you post on social media, keep an eye on how your audience reacts. On every platform, every post should do the job of engaging your audience and getting them to do something about it. Whatever it is, whether you’re liking a photo, watching a video, leaving a comment, or clicking a link — the idea is to keep them engaged.
Watch which content produces the most interaction and which produces the least, so you have an idea of where you should spend your time.
What’s one easy thing you can do to boost engagement? If you have an Instagram story or even a Bio, you can invite them to take part in a poll or ask for questions for a Q&A. Not only is this one easy to replicate, but it also trains your audience to interact with your content.
This also means that we’d be able to analyze their answers to questions like ‘Which design do you prefer?‘ This gives you an idea of what they like, so when you’re creating content or products, you have something to go off there.
Be authentic
Your followers want to follow a brand that is human, and authentic. The best way to come across as authentic on social media is actually quite a few. You can interact with your clients as if they were your friends, you can put faces to your brand on your social pages showing who your staff are, carry on about the beginnings and history of your brand, and acknowledge when your company did something wrong or say sorry for errors.
A variety of these things will help your customers see you through your brand/ persona instead of as a brand so they can build a deeper connection with your company.
Create a social media posting calendar
Prepare a social media calendar featuring posts on all of the social media networks you are using. This tool will help you stay consistent, plan ahead your seasonal or holiday-themed content, and prevent ‘quick and dirty’ last-minute posts. This also helps keep all your posts in sync with your goals, while a posting schedule helps make out your strategy.
A calendar will make sure your posts are coordinated between platforms and won’t have large gaps in activity if you’re managing more than one social.
Head out to new platforms
Just begin with the old reliable favorites like Facebook, and Instagram, but soon enough pick the other social media networks.
When you know your audience better, you might realize that your audience likes longer form video rather than images so you should probably start creating content on YouTube. Maybe your audience isn’t on apps like TikTok or Instagram and instead is a group of more business professionals, so you want to reach them on LinkedIn. There are many social media networks you might consider using, like:
- Snapchat
- TikTok
- YouTube
If you haven’t already tested this out on a few new audiences and types of platforms in your industry, try and pick a handful to do it.
Work for relationships, not followers
Having a lot of followers might help you get to some extra Instagram features such as clickable links on Instagram stories but it shouldn’t be what gives extra focus to this platform, especially if you don’t want to spam people with ads for your account. Instead, turn your efforts to further develop your relationships with people you already have and develop new relationships.
Your social media is your view to communicate with your customers. Here you would convert followers to brand ambassadors, and get connected with your audience in a way that they trust you and talk to you directly.
Having a small follower base with highly engaged followers is much better than having a much bigger follower base that doesn’t interact with you. In simple terms, it helps you grow your relationship with your audience, which in turn guides you about how to grow your social presence.
Create user-generated content
User-generated content ensures you can shift the pace from self-promotional content but it has the added advantage of making your brand look more trustworthy and authentic. You can make other clients trust your brand when they see the experiences your customers had on social media.
They’ll also become more loyal because this is very engaging for your followers and they help you connecting with clients who have posted about your brand online.
Post consistently
To make these social media marketing tips work and to increase your social media potential as a brand, you have to post consistently on any platform your brand is active on. Determine a posting frequency you’re both happy with and set out to deliver new content at that frequency.
This could mean posting at the same time every day or maybe doing blog posts for different days of the week, like posting user-generated content on Friday or a new product launch on Monday.
Working on how to grow your social media presence will not happen overnight, but it won’t take you overly long to move closer to your goals as long as you’re posting consistently and being active on all of your channels.
Final Thoughts
As for now you are aware of how to grow your social presence, try to implement these top 9 tips to see the rising engagements in your social media. If you want someone professional to take care of your social presence, BrandClickX can lift up your social media game.
Contact Us to discuss more about how to grow your social presence!
FAQs
Q: What’s the first step in how to grow your social media presence?
A: Start by identifying your target audience and understanding their preferences, interests, and challenges. Then, create a strategy based on SMART goals and tailor your content to resonate with that audience.
Q: How often should I post on social media?
A: Posting frequency depends on the platform and your audience. For example, platforms like Instagram and LinkedIn benefit from fewer, high-quality posts, while Twitter and TikTok may thrive with more frequent updates. Consistency is key, so create a realistic posting schedule you can stick to.
Q: What type of content performs best?
A: The most engaging content is often informative, entertaining, or inspiring. Experiment with different formats like videos, infographics, carousels, and stories to see what resonates with your audience. Keep an eye on analytics to identify top-performing content.
Q: How do I boost engagement with my audience?
A: Encourage interaction by asking questions, running polls, hosting Q&A sessions, and replying to comments and messages. Share content that invites participation, such as giveaways, challenges, or trending topics.
Q: How important is using hashtags?
A: Hashtags help your content reach a broader audience, especially on platforms like Instagram and Twitter. Use a mix of trending, niche, and branded hashtags relevant to your content and target audience.
