Ali Hassan
Ali Hassan covers business, technology, digital marketing, and industry trends, bringing readers useful insights into the ideas and innovations shaping the digital world.
Insight From
Ali Hassan
Wholesale vs DTC: The Channel Mix Decision
A brand can look more profitable in DTC simply because it collects …
AI Personalization at Scale: Where It Quietly Breaks Down
You open an online store and see a recommendation for something you …
Designing an Ecommerce Loyalty Programme People Use
A loyalty programme can have thousands of members and still fail to …
Retention Marketing Strategy: Beyond Email Discounts
A DTC brand can have a healthy repeat purchase rate and still …
LinkedIn Ads for B2B: The Real Maths
The CMO says LinkedIn is too expensive. The demand-gen manager says the …
Micro Influencer Performance: Cost per Outcome
Micro creators are more efficient than big ones. That claim appears in …
Identity Resolution Without Cookies: What Actually Works
A vendor can tell you that its identity solution reaches millions of …
Subscription Churn Reduction: Fix the Lifecycle, Not Just the Cancel Flow
A team has rebuilt its cancellation flow three times. It added save …
TikTok Ads Strategy After the Ownership Shift
Imagine you’re planning next year’s acquisition budget. TikTok is working. The numbers …
Creator Contracts: Usage Rights and Exclusivity Clauses
A brand launches a creator campaign, the video takes off, and the …
