Ali Hassan
Ali Hassan covers business, technology, digital marketing, and industry trends, bringing readers useful insights into the ideas and innovations shaping the digital world.
Insight From
Ali Hassan
How to Develop a Brand Voice for Multiple Customer Segments: Steps
Keep one recognizable brand personality while adapting tone and examples to each …
Embedded Finance Solutions: How Businesses Turn Everyday Apps Into Financial Platforms
Embedded finance solutions allow businesses to offer payments, lending, insurance, financial accounts, …
How to Build a Brand Positioning Map Without Inventing Customer Perceptions
A brand positioning map can make a weak assumption look remarkably convincing.…
How to Build a Clienteling Strategy for High-Value Customers: Steps
Build the program around a clearly defined high-value segment, a shared customer …
How to Measure Luxury Marketing Beyond Immediate Sales: KPIs
Luxury marketing is best measured with a paired scorecard: near-term sales and …
How to Build a Fashion Brand’s Size and Fit Strategy: Steps
A fashion brand builds a dependable size-and-fit strategy by grounding its size …
Nintendo: The Card Company That Outlived Every Rival For 135 Years
Nintendo was founded in 1889, in Kyoto, as a maker of hand-painted …
How to Prepare a Fashion Business for Wholesale Expansion: Steps
Prepare for wholesale by proving retailer fit, protecting your margin, and making …
How Brands Are Rewriting Content for Answer Engines
You’ve got 400 pages and no idea where to start. Rewrite them …
Walmart Connect: What Advertisers Report
Walmart Connect advertising gives brands something most digital ad platforms can’t fully …
