Ali Hassan
Ali Hassan covers business, technology, digital marketing, and industry trends, bringing readers useful insights into the ideas and innovations shaping the digital world.
Insight From
Ali Hassan
Marketing Budget Planning for the Year Ahead
A software renewal is still in the budget for another year. Someone …
In Store Retail Media: Screens, Audio and Attribution
A retailer can hand a buyer an in-store report that looks almost …
Brand Pricing Power: How Strong Brands Hold Margin
Put two similar products on the same shelf. One costs $5.50. The …
Building a YouTube Advertising Strategy That Is Not Just Reach
A media plan can treat YouTube like television: one line for reach, …
Picking A Creator Agency That Fits Your Budget
Two creator agency proposals can arrive for the same campaign with very …
Third Party Cookies: Where The Web Actually Landed
For years, marketers were told to prepare for the day third party …
OffSite Retail Media: Is The Incrementality Real?
A CFO asks a simple question in a planning meeting: Did the …
Agency Headcount Trends After the AI Shift
One agency workforce survey found that 8% of agencies had reduced staff …
Google AI Overviews and the Click Through Collapse
One study found that Google AI Overviews were associated with a 58% …
How Brands Are Building In House AI Creative Studios
When one major global brand introduced its AI creative system in 2025, …
