Ali Hassan
Ali Hassan covers business, technology, digital marketing, and industry trends, bringing readers useful insights into the ideas and innovations shaping the digital world.
Insight From
Ali Hassan
Marketing Automation Platforms Compared
A marketing automation platforms contract is not just a software purchase. You …
LTV Modelling Without Overfitting
A growth team decides how much it wants to spend to acquire …
How to Choose a DSP Without Regretting It Later
You can spend weeks comparing DSP features and still discover the real …
The Push to Standardise Retail Media Metrics
Retail media standards already exist. The harder problem is getting networks to …
Creative Volume: How Many Assets Paid Social Needs
The question usually sounds simple: How many ads do we need? Teams …
Whitelisting and Creator Ads: The Performance Case
Whitelisting and creator ads change one thing that is easy to miss: …
CAC Benchmarks by Category and How to Use Them
Two companies can report a $200 CAC and still mean completely different …
Inside the Agency Pitch Process: What Clients Now Demand
A client can now ask an agency to show its AI capability…
AI Slop in Advertising: When Cheap Creative Costs Brands More
AI has made it easier to produce finished ad creative at a …
How to Get Cited by ChatGPT: What the Data Shows
“How to get cited by ChatGPT?” That is usually how the question …
