How “Movoto” Climbed the Rankings with Strategic Link Building
SEARCH ENGINE OPTIMIZATION
1. Introduction
movoto - CASE STUDY
SEARCH ENGINE OPTIMIZATION ( SEO )
Do you need help getting more traffic, or are you facing low sales while holding a luxury website?
Then you are just like Movoto, who wanted to rank on the first page while getting potential clients.
They needed more visibility, traffic, and, most importantly, better search rankings.
How did we help Movoto get the desired results? Read ahead to know about the whole journey.
2. The Challenge
Like every other industry, Movoto faced too much competition and less visibility. Even though they had an excellent platform for property listings, they needed help to rank on the first page of search results.
Our mission was simple: build 320+ high-quality backlinks to help Movoto gain authority and attract more traffic. But it wasn’t just about getting the links; we needed a well-planned strategy to hit these targets.
3. The Plan for Link-Building
How did we overcome this hurdle? It all started with planning everything.
Before starting link-building, we analyzed Movoto’s competitors and potential opportunities. We identified the specific types of backlinks that would work best for them.
With that knowledge, we set clear goals:
- Secure 320+ quality backlinks
- Boost organic traffic by 50%
These weren’t just numbers but steps toward real success.
4. Link-Building Strategy
After carefully identifying the goal, it was time to start the link-building strategy. But how did we do it? Know in the following section.
Step 1: Personalized Outreach
Step 2: Guest Posting
Ever heard the phrase “Content is king”? It’s especially true for link building. We wrote guest posts for top real estate blogs and lifestyle websites, positioning Movoto as an industry expert.
The result? Not only did we get some valuable backlinks, but we also increased Movoto’s reach and credibility.
Step 3: Building Relationships with Influencers
If you need to run a successful link-building campaign, you have to create a network. That’s why we reached some well-known influencers by collaborating with them in real estate. They helped us convey Movoto’s message to a vast audience.
These influencers didn’t just share our content. They drove traffic and secured even more backlinks.
Step 4: Promoting High-Value Content
Movoto already has great content on its site. The challenge was getting it in front of the right people. We promoted their best articles to targeted websites through influencers and backlinks that extended their reach.
5. The Results after Link-Building
Did it work?
Yes, it works. Read for yourself. Here are the key results:
- 50% increase in organic traffic:
More people discovered Movoto through search engines, boosting their presence in the real estate market.
- 20-point jump in domain authority:
Movoto’s website gained the trust of both search engines and potential clients.
- Improved keyword rankings:
Their key pages started ranking higher for primary keywords, increasing targeted traffic.
- Greater brand recognition:
Movoto’s visibility and brand trust grew by earning backlinks from well-known sites.
6. What You Can Learn from Movoto’s Success?
So, what are the takeaway points for you? 3 points that we use are described in this section :
- Personalization works:
Template emailing didn’t work anymore. To make them trust you, try to write Custom emails that build real connections and lead to better backlinks.
- Quality beats quantity:
The 320 backlinks were valuable, but the real strength came from the authority of those links.
- Relationships matter:
Building connections with influencers and top websites was not a short-term strategy. It was the best long-term strategy if you need success in the long run.
7. Conclusion
Movoto’s success shows that a powerful link-building strategy can get you in the spotlight. Focusing on high-quality backlinks helped them improve their rankings and attract more traffic.
Are you looking to achieve the same results for your business? Let’s connect and create a custom strategy to elevate your digital presence.