Let’s be real, blogging is not just about writing anymore. It’s about storytelling, building a connection with your readers, and giving them a reason to come back. If you’re using Blogger and wondering how to create a series in Blogger that keeps your audience hooked like their favorite Netflix show, you’re in the right place.
Whether you’re sharing a step-by-step tutorial, unfolding a personal journey, or exploring a topic in-depth across multiple posts, a blog series can help organize your content and build anticipation. But here’s the thing, Blogger doesn’t come with a “series” feature by default. So how do you do it?
No worries I’ve got you covered with this simple, updated walkthrough. Let’s start.
Why Create a Series on Blogger?
Before we jump into the “how,” let’s talk about the “why.”
Creating a blog series helps you:
- Keep readers engaged over multiple posts.
- Break complex topics into bite-sized content.
- Improve SEO, since related posts can link to each other.
- Establish authority on a subject by covering it in-depth.
- Boost traffic, as people often read more than one post in the series.
In short, a series makes your content feel organized and intentional. Plus, it can help build a loyal readership that keeps coming back for the next installment.

Step-by-Step: How to Create a Series in Blogger
Let’s walk through how to create a series in Blogger, step by step.
1. Plan Your Series Like a Mini-Course

Don’t just start writing post #1 and see where it goes. Treat your series like a mini-course or a story arc.
Ask yourself:
- What’s the main theme?
- How many parts will there be?
- What’s the progression from post to post?
Even if you’re unsure how many parts you’ll end up with, having a rough structure helps keep things cohesive.
Example:
Topic: “Starting a Freelance Writing Career”
Series Outline:
- Part 1: Choosing Your Niche
- Part 2: Building a Portfolio
- Part 3: Finding Clients
- Part 4: Setting Your Rates
- Part 5: Managing Workflow
2. Create a Consistent Title Format

To help readers identify each part of your series, use a consistent naming format.
For example:
- “Freelance Writing Series: Choosing Your Niche (Part 1)”
- “Freelance Writing Series: Building Your Portfolio (Part 2)”
This structure not only helps readers but also improves SEO by grouping your content clearly for search engines.
3. Use Labels to Group Posts Together

Here’s a great feature Blogger does offer: Labels (a.k.a. tags or categories). You can use a unique label for each series.
How to do it:
- When writing or editing a post in Blogger, find the “Labels” option on the right panel.
- Type in the name of your series—for example, “Freelance Writing Series.”
- Hit “Done” or press Enter.
Now all your posts in the series will be grouped under that label.
Bonus tip:
You can link directly to that label’s page. The URL usually looks like:
yourblog.blogspot.com/search/label/Freelance%20Writing%20Series
You can then use this link in your blog navigation, intro post, or even your sidebar.
4. Create an Introductory or Index Post

This one’s a game-changer: Write an introductory post that lists all the parts of your series. Think of it as the Table of Contents.
Each time you publish a new part, go back and update this post to add the link.
Why it’s helpful:
- It gives readers a clear overview of the series.
- It’s great for SEO.
- You can use it to promote the full series on social media or email.
5. Add Navigation Links in Each Post

Make it easy for readers to jump to the next (or previous) part of the series.
At the bottom of each post, add something like:
← Previous Post: Building Your Portfolio (Part 2)
Next Post → Setting Your Rates (Part 4)
You can manually insert these as hyperlinks. It’s a small touch that improves user experience massively.
6. Use Internal Linking for Better Engagement

Where relevant, link to other posts in the series within the body of your content.
Example:
“As I mentioned in Part 1 of this series, choosing your niche is the foundation of a successful writing career.”
This keeps readers on your blog longer and helps with SEO.
7. Promote Your Series Like a Pro
Once your series is live (or even in progress), don’t just post and ghost.
Here are some smart ways to promote it:
- Create a highlight reel on Instagram or carousel posts summarizing each part.
- Share teaser excerpts on X (Twitter) with a link to the full post.
- Add a section in your blog sidebar linking to the series.
- Email your subscribers with a dedicated “Series Spotlight.”
And if you have a niche audience or community, tailor the messaging to their interests and pain points.
Bonus Tip: Use Visual Consistency
If you’re including featured images or graphics in each post, try to maintain a consistent visual style—colors, fonts, or templates.
This helps readers visually recognize the series and adds a polished, professional feel to your blog.
Common Mistakes to Avoid
Let’s save you some headaches. Here are a few things to not do when creating a series on Blogger:
- Skipping the label – You’ll miss out on grouping and organizing posts efficiently.
- Inconsistent naming – Confuses readers and messes up your series continuity.
- Not updating your index post – Leaves people hanging and wondering if the series is complete.
- Poor promotion – If no one knows about your series, it won’t get traction.
Real-Life Examples of Blog Series
Sometimes inspiration helps. Here are a few real-life examples of how bloggers use series:
- Lifestyle blogger: “30 Days of Minimalism Challenge” with daily updates.
- Tech blogger: “Mastering Google Analytics in 5 Steps.”
- Food blogger: “Weekly Meal Prep Series” with a new recipe every Sunday.
- Parenting blogger: “Back to School Survival Series.”
You’ll notice that each of these gives the audience a reason to follow along regularly.
Final Thoughts
So now that you know how to create a series in Blogger, the rest is about consistency, creativity, and clarity. Even though Blogger doesn’t have a built-in “series” feature, you can still create a professional, engaging multi-post experience that hooks your readers and keeps them coming back.
Remember:
- Use labels to group content
- Maintain a clear structure
- Make navigation easy
- Update and promote consistently
A well-structured blog series isn’t just good content—it’s an invitation for your audience to go deeper with you. And that’s what great blogging is all about.
Now go ahead, map out your first series and start sharing your expertise in style. You’ve got this. And if you want a professional team to guide you since the first step of this journey, BrandClickX is the name to call!
Contact us for further info!
FAQs
Q1: What’s the best way to start if I’m learning how to create a series in Blogger?
The best way to start learning how to create a series in Blogger is by planning your content in advance. Outline the topics you want to cover, decide how many posts you’ll include, and give your series a clear title. From there, use Blogger’s “Labels” feature to group the posts together and keep the series organized.
Q2: Can I use labels to manage how to create a series in Blogger?
Yes, using labels is one of the easiest methods when figuring out how to create a series in Blogger. Just add the same label to every post in your series. This helps you keep the series grouped together and allows readers to view all related posts from one link.
Q3: Do I need any plugins or coding knowledge for how to create a series in Blogger?
Not at all. When it comes to how to create a series in Blogger, you don’t need any plugins or coding. Everything can be done using Blogger’s built-in tools like labels, internal links, and consistent titling. It’s beginner-friendly and super accessible.
Q4: How can I make navigation easier for readers when learning how to create a series in Blogger?
One of the best tips for how to create a series in Blogger is to include “previous” and “next” links at the end of each post. You can manually add these links to help readers jump between parts easily. You can also create an index or “Part 1” post that links to all parts of the series.