Designing an Ecommerce Loyalty Programme People Use
A loyalty programme can have thousands of members and still fail to …
- Brandclickx
Read More »
Retention Marketing Strategy: Beyond Email Discounts
A DTC brand can have a healthy repeat purchase rate and still …
LinkedIn Ads for B2B: The Real Maths
The CMO says LinkedIn is too expensive. The demand-gen manager says the …
Micro Influencer Performance: Cost per Outcome
Micro creators are more efficient than big ones. That claim appears in …
Subscription Churn Reduction: Fix the Lifecycle, Not Just the Cancel Flow
A team has rebuilt its cancellation flow three times. It added save …
TikTok Ads Strategy After the Ownership Shift
Imagine you’re planning next year’s acquisition budget. TikTok is working. The numbers …
Creator Contracts: Usage Rights and Exclusivity Clauses
A brand launches a creator campaign, the video takes off, and the …
Marketing Budget Planning for the Year Ahead
A software renewal is still in the budget for another year. Someone …
In Store Retail Media: Screens, Audio and Attribution
A retailer can hand a buyer an in-store report that looks almost …
How Agencies Price AI Assisted Work
A competitive-analysis deck used to take an agency three days: pulling data, …
- AI in marketing - what's real, what's next.
- Our AI in Marketing desk reports on what is actually changing, what is hype, and what will define the next decade of marketing.
- Other Recent Articles
6 Best GEO Agencies for Brand Messaging Consistency
As AI-powered search becomes more influential, consistency is becoming a competitive advantage.…
HomePod mini 2: Why It Now Costs $149 and Whether to Upgrade
The HomePod mini 2 is finally here after almost six years without …
Apple HomeView: Price, Siri AI and Release Date Explained
Did you catch Apple’s “Welcome Home” event on October 13? If you …
- From the founders