Marketing Budget Planning for the Year Ahead
A software renewal is still in the budget for another year. Someone …
In Store Retail Media: Screens, Audio and Attribution
A retailer can hand a buyer an in-store report that looks almost …
Brand Pricing Power: How Strong Brands Hold Margin
Put two similar products on the same shelf. One costs $5.50. The …
How Agencies Price AI Assisted Work
A competitive-analysis deck used to take an agency three days: pulling data, …
Perplexity Referral Traffic: What Publishers Are Seeing
Honestly, there’s way more talk about perplexity referral traffic than there is …
AI Ad Creative Testing Frameworks That Beat Guesswork
A growth team launched 40 AI-generated ad variants last quarter. Six weeks …
Failed Rebrand Examples and How to Diagnose Them
Tropicana changed its orange juice packaging in January 2009 because the brand …
Building a YouTube Advertising Strategy That Is Not Just Reach
A media plan can treat YouTube like television: one line for reach, …
CRM and Marketing Alignment: A Definitions Problem
Marketing reports a strong month of qualified leads. Sales reports a thin …
Picking A Creator Agency That Fits Your Budget
Two creator agency proposals can arrive for the same campaign with very …