AI OVERVIEW SUMMARY
The Kylie Cosmetics Lip Kit is the hero product of Kylie Jenner’s beauty brand, launched in 2015. The $35 lip kit pairs a liquid lipstick with a matching lip liner. It comes in four formulas: Matte (original, 8+ hour wear), Velvet (softer finish), Glossy (juicy shine launched 2025), and Supple Kiss Lip Glaze. Iconic shades include Candy K, True Brown K, Dead of Knight, Posie K, and Koko K. In October 2025, Kylie revived the original era with the King Kylie 10th Anniversary Collection. Available at KylieCosmetics.com and Ulta.
The Lip Kit That Built a Billion-Dollar Beauty Empire
In November 2015, a 18-year-old Kylie Jenner launched three lip kits. They sold out in under a minute. The brand crashed her website. Beauty Twitter lost its mind. And the modern celebrity beauty era officially began.
Ten years later, the kylie cosmetics lip kit is still selling out, still trending, and still the product that launched everything else. In October 2025, Kylie revived the original “King Kylie” era with a limited-edition collection bringing back the original shades True Brown K and Dead of Knight.
The relaunch dropped alongside her first-ever vocal feature on the electro-pop single “Fourth Strike” with Terror Jr. It was nostalgic. It was strategic. And it sold out fast, just like the first launch in 2015.
This is the most complete kylie cosmetics lip kit guide on the internet. We cover all the lip kit formulas (Matte, Velvet, Glossy, Supple Kiss), every iconic shade, the brutally honest reviews, the matching Kylie Skin lineup with the walnut scrub controversy explained, the three Cosmic fragrances (Cosmic, Cosmic 2.0, Cosmic Intense), and exactly where to buy everything in 2026.
By the end, you will know the full Kylie Jenner beauty universe better than 99% of people who write about it.
Let us get into it.
Quick Facts: Kylie Cosmetics Lip Kit at a Glance
| Detail | Information |
| Brand | Kylie Cosmetics by Kylie Jenner |
| Founded | 2015 (originally as Kylie Lip Kit) |
| Founder | Kylie Jenner |
| Parent company | Coty Inc. (acquired 51% stake in 2019) |
| Hero product | Lip Kit (lip liner + liquid lipstick duo) |
| Lip Kit price | $35 (USD) |
| Lip Kit formulas | Matte, Velvet, Glossy, Supple Kiss |
| Best-selling shades | True Brown K, Dead of Knight, Candy K, Posie K, Koko K |
| Where to buy | KylieCosmetics.com, Ulta, select retailers |
| Sister brands | Kylie Skin (2019), Kylie Cosmetics Fragrance (2024) |
| 10-year anniversary collection | King Kylie Collection (October 2025) |
The Origin Story: How the Kylie Lip Kit Created a Billion-Dollar Brand
In 2014, Kylie Jenner was 17 years old, dealing with the most-watched mouth in tabloid history. Her lips had transformed seemingly overnight. The world wanted to know how. Eventually she admitted to using lip fillers. But before that admission came something else: the lip kit.
Kylie launched her cosmetics brand with $250,000 of her own money (much of it earned from Keeping Up With the Kardashians appearances and brand deals). In November 2015, she released three Lip Kits: Candy K, True Brown K, and Dead of Knight.
Each set contained a matte liquid lipstick and a matching lip liner. The price was $29.
They sold out instantly. The brand’s website crashed multiple times in the first year. Resellers were flipping single lip kits on eBay for over $100. The phrase “Kylie Lip Kit” became one of the most-searched beauty terms on Google in 2016.
The marketing was almost entirely social media driven. Kylie used Snapchat and Instagram to tease new shades, sometimes posting just hours before launch. Her followers (then well over 50 million) became the largest direct-to-consumer beauty audience in history.
By 2019, Coty acquired a 51% stake in the company for $600 million, putting the total brand valuation at over $1.2 billion. Forbes briefly named Kylie the youngest “self-made billionaire” before later revising that estimate.
The kylie cosmetics lip kit is what made all of that possible.
The Four Kylie Cosmetics Lip Kit Formulas Explained
Today the kylie cosmetics lip kit comes in four distinct formulas. Each delivers a different finish and feel. All four are priced at $35 (with the Glossy version sometimes listed at the same $35 and the Supple Kiss Glaze sold separately).
1. Matte Lip Kit ($35)
The original. The classic. The one that started it all.
The Matte Lip Kit pairs a matte liquid lipstick with a matching matte lip liner. The formula is highly pigmented, smudge-resistant, transfer-resistant, and waterproof. The brand claims 8+ hour wear, which most reviewers confirm. The matte finish is bold and dramatic, which is exactly what made the original go viral in 2015.
Best for: Bold, long-wearing matte lip looks. Photographs that need to hold up all night. The classic “Kylie lip” look.
Skin-friendly notes: The Matte formula is vegan, cruelty-free, paraben-free, and non-drying despite the matte finish.
2. Velvet Lip Kit (around $35)
The Velvet Lip Kit launched as a softer alternative to the Matte. It dries down to a soft velvet finish that sits between matte and satin. It is less intense than the original Matte formula and slightly more forgiving on dry lips.
Best for: Anyone who loves the matte aesthetic but wants something more comfortable for all-day wear.
3. Glossy Lip Kit ($35)
The newest formula and the one beauty editors are currently obsessed with. Launched in 2025, the Glossy Lip Kit pairs a glossy liquid lipstick with a matching lip liner.
The finish is exactly what it sounds like: a juicy, comfortable shine that softens fine lines and makes lips look fuller. It is hydrating, non-sticky, and significantly more wearable for everyday use than the Matte version. Multiple 2025 reviewers (including Em Sheldon at Emtalks) have called it one of the most flattering lip kit launches of the year.
Best for: Glossy lip lovers, everyday wear, nude lip looks, fuller-lip aesthetic.
4. Supple Kiss Lip Glaze (around $20)
The Supple Kiss Lip Glaze is not technically a “kit” since it sells as a single product, but Kylie Cosmetics groups it in the lip kit family. It is the most hydrating option in the lineup with a sheer wash of color and a comfortable, plumping finish.
Best for: Sheer color, lip hydration, layering over other lip products.
The Iconic Kylie Lip Kit Shades
The shade catalog has grown enormously since 2015. Below are the kylie lip kit shades that defined the brand.
The Original 2015 Trio
These are the shades that launched the empire. All three are still considered cult classics and have been re-released multiple times.
- Candy K: A muted, dusty pink-nude. Universal flattering. The accessible entry point shade.
- True Brown K: A deep brown 1990s-style shade. The most controversial of the original three at launch (people thought it was too dark). Became iconic.
- Dead of Knight: A deep, almost-black plum. The edgy shade. Re-released as part of the 2025 King Kylie 10th Anniversary Collection.
The Other Cult-Favorite Kylie Lip Kit Shades
- Posie K: A dusty, mauve pink. Released March 2016. Beloved for everyday wear.
- Koko K: A pale, pinky nude. Named after Khloé Kardashian. Released March 2016.
- Mary Jo K: A true blue red. Released March 2016. Named after Kylie’s grandmother.
- 22: A burnt orange. Released February 29, 2016. Named after Kylie’s lucky number. First shade without a “K” in the name.
- Kourt K: A deep purple dedicated to Kourtney Kardashian. Released March 25, 2016.
- Skylie and Freedom: Bright sky blue and rich navy blue. Released for July 4, 2016. Limited edition.
- Pumpkin, Moon, Spice, Trick: The Fall/Halloween 2016 collection (mid-tone orange, taupey nude, raspberry-plum, blackened teal).
The Koko Kollection Collaboration
Kylie Cosmetics’ first collaboration was with sister Khloé Kardashian in November 2016. The Koko Kollection included three mattes (“Okurrr” vibrant fuchsia, “Khlo$” cool yellow nude, “Gorg” red burgundy wine) and one gloss (“Damn Gina” peachy-pink). It became a permanent addition to the line.
The 2025 King Kylie 10th Anniversary Collection
In October 2025, to mark 10 years of Kylie Cosmetics, Kylie revived the original King Kylie era. The limited-edition collection brought back the two original bestsellers True Brown K and Dead of Knight, along with packaging that referenced her early teal-haired social media era.
The drop coincided with her first vocal feature on the song “Fourth Strike” with electro-pop duo Terror Jr, where Kylie sings as her King Kylie alter-ego. The launch was one of the biggest Kylie Cosmetics drops in years.
Kylie Lip Kit Review: How It Actually Performs in 2026
This is the part everyone wants. Here is the honest kylie lip kit review based on multiple verified beauty editor reviews from 2024 and 2025.
Application
The lip kit application is straightforward. Line your lips with the matching liner first to define and prevent feathering. Fill in with the liquid lipstick using the doe-foot applicator. Let it dry for 2 to 3 minutes before pressing your lips together or eating. Once set, the formula barely budges.
The liner has a creamy texture that glides on. The liquid lipstick has the texture of melted mousse that dries down to its finish (matte, velvet, or glossy depending on formula).
Wear Time
The Matte Lip Kit consistently delivers 8 to 12 hours of wear. Most reviewers report it survives meals, drinks, and coffee with minimal touch-up needed. The Velvet wears about 6 to 8 hours before needing a refresh. The Glossy wears 4 to 6 hours and requires more frequent reapplication, which is normal for any glossy formula.
The Honest Pros
- Highly pigmented. One swipe delivers full color payoff.
- True to the swatches. What you see online matches what you get on your lips.
- Long-wearing. The Matte formula is genuinely tested-and-confirmed long-wearing.
- Wide shade range. Hundreds of shades across the brand history with consistent restocks.
- Vegan and cruelty-free. The formula meets clean-beauty standards.
- Affordable for prestige. At $35, the lip kit is well-priced for a duo product.
The Honest Cons
- The Matte formula can dry lips. Despite the non-drying claim, the Matte version is drying for some skin types. Lip balm under it helps.
- Removal requires effort. The longwear formula needs an oil-based makeup remover to come off cleanly.
- Online shade matching is tricky. Lighting varies between Kylie’s marketing photos and your own face. Multiple reviewers recommend ordering two shades and returning one.
- Some shades have been discontinued. Older fans frequently complain about specific shades disappearing from the catalog.
Beauty Editor Verdict
Beauty editors writing about the lip kit in 2025 have been particularly positive about the newer Glossy Lip Kit and the King Kylie 10th anniversary releases. The original Matte formula remains a benchmark for celebrity lip products. The brand has matured since 2015, the formulas have improved, and the shade range has expanded significantly.
The kylie cosmetics lip kit in 2026 is not a hype product anymore. It is a tested, refined, broadly loved product that earns its place in the prestige beauty category.
Where to Buy the Kylie Cosmetics Lip Kit
The kylie cosmetics lip kit is available across three primary retail channels:
1. KylieCosmetics.com (Direct from Brand)
The official Kylie Cosmetics website is the primary retailer. The site frequently offers bundles, gift sets, and limited-edition collections. The Kylie’s Favorites Lip Kit Trio bundles three Matte lip kits for $94.50 (saving $10.50 versus buying separately). New shade drops and King Kylie collections release here first.
2. Ulta Beauty
Ulta carries a curated selection of Kylie Cosmetics lip kits, glosses, and bestsellers. Ulta Beauty Rewards members can earn points on Kylie purchases. The Cosmic 2.0 fragrance is also sold at Ulta starting in March 2025.
3. Select Other Retailers
The brand has expanded distribution over the years. Specific retailer availability varies by country and region. Boots in the UK carries Kylie Cosmetics and was where the Cosmic fragrance became the fastest-selling perfume launch of 2024.
Kylie Skin Review: The Skincare Brand and the Walnut Scrub Controversy
When Kylie Jenner launched Kylie Skin in May 2019, it sold out within minutes. It also triggered one of the loudest beauty controversies of the decade.
What Kylie Skin Launched With
The original Kylie Skin lineup featured six products designed as a complete daily routine:
- Foaming Face Wash
- Walnut Face Scrub
- Vanilla Milk Toner
- Vitamin C Serum
- Eye Cream
- Face Moisturizer
The packaging was soft pink with frosted glass and matte metal finishes. The price points were mid-range prestige, accessible for an aspirational beauty audience. The launch sold out in four minutes.
The Walnut Scrub Controversy
The product that triggered the most online debate was the Walnut Face Scrub. Critics pointed out that walnut shell powder can cause “micro-tears” on facial skin, particularly around the delicate eye area. Dermatologists weighed in. Beauty influencers tested it. Twitter went nuts (literally, given the pun opportunity).
Here is the honest middle ground based on verified reviewer testing and dermatologist commentary:
- The walnut shell powder concern is real. Some dermatologists do recommend against walnut-based facial scrubs because the sharp edges of the particles can cause minor surface damage to delicate facial skin.
- The lawsuit precedent is murky. A previous lawsuit against St. Ives over walnut shell scrub was dropped because nobody could prove definitive damage.
- Reviewer experiences vary widely. Some reviewers report no issues. Others report irritation. People with rosacea, sensitive skin, or active acne are at higher risk of irritation.
- It works as a body scrub. Multiple reviewers found the Walnut Face Scrub worked well as an arm or body exfoliator even when too harsh for facial use.
The Honest Kylie Skin Review
Beyond the walnut scrub, the Kylie Skin review consensus is mixed but tilts positive:
Positive feedback:
- The packaging is genuinely beautiful
- The Vitamin C Serum gets good reviews for brightening
- The Vanilla Milk Toner is widely praised
- The Eye Cream is liked for its lightweight texture
- The Foaming Face Wash works well for normal-to-oily skin
Critical feedback:
- Some products use fragrance that may irritate sensitive skin
- The formulations are not particularly innovative versus what other brands offer at similar prices
- The walnut scrub remains controversial
- People with rosacea, eczema, or very sensitive skin should patch-test before committing
Who Kylie Skin Works For
The brand suits the casual beauty consumer looking for an Instagram-friendly daily routine. It is not designed for hardcore skincare enthusiasts or people with specific dermatological needs. For those audiences, more targeted brands (The Ordinary, Paula’s Choice, La Roche-Posay) are stronger choices.
For everyone else, especially fans of Kylie’s aesthetic and people who love the pink packaging, Kylie Skin delivers a complete beginner-friendly routine.
Kylie Perfume Review: The Cosmic Fragrance Universe
In March 2024, after 10 years of building Kylie Cosmetics and Kylie Skin, Kylie Jenner finally launched her first fragrance. She called it Cosmic. It became the fastest-selling fragrance launch of 2024 at Boots in the UK. Beauty editors loved it. TikTok loved it. The Kylie Jenner fragrance universe was born.
The full Kylie perfume lineup as of 2026 includes three scents.
Cosmic Kylie Jenner (March 2024) — The Original
The original Cosmic fragrance is a sweet, warm floral Eau de Parfum. The nose behind the perfume is Nicole Mancini.
Fragrance notes:
- Top: Star Jasmine, Blood Orange
- Heart: Amber, Red Peony
- Base: Musk, Vanilla, Cedar
Bottle sizes and prices:
- 10ml pen spray: $27
- 30ml: $50
- 50ml: $62
- 100ml: $80
The honest Kylie perfume review:
Cosmic is an amber floral that wears like a creamy, comforting daytime scent with enough warmth to carry into evening. Beauty editor reviews at NYLON, The Handbook, and HELLO! Magazine were enthusiastic. The Fragrantica review average is mixed (some love it, some find it generic), which is typical for any mass-market celebrity fragrance.
The packaging is widely praised. The sculptural, logo-free, palm-fitting bottle resembles a piece of contemporary art. Multiple reviewers noted it sits comfortably next to Byredo or Jo Malone bottles on a vanity rather than looking like a “mall fragrance.”
Who Cosmic works for:
- Vanilla and amber lovers
- People who want a versatile day-to-night scent
- Anyone seeking an “elevated” celebrity fragrance
- Gift-giving for younger beauty fans
Cosmic 2.0 (February 2025) — The Floral Amber Sister
In February 2025, Kylie launched Cosmic 2.0, marketed as the “sister fragrance” to the original. Where Cosmic was warm and creamy, Cosmic 2.0 is brighter and floral. The bottle changed too: same sculptural shape, but in a chrome mirrored finish.
Fragrance notes:
- Top: Pear, Pink Pepper
- Heart: Vanilla Orchid, Lavender
- Base: Amber, Sandalwood
Bottle sizes and prices:
- 10ml pen spray: $27
- 30ml: $50
- 50ml: $62
- 100ml: $80
Cosmic 2.0 is also available at Ulta starting March 2025. Reviewers have noted it can be layered with the original Cosmic for either warmer richness (Cosmic 2.0 under Cosmic) or brighter sweetness (Cosmic 2.0 over Cosmic).
Cosmic Intense (January 2026) — The Bold Vanilla
The newest scent in the line is Cosmic Intense, launched in time for Valentine’s Day 2026. The brand describes it as the bolder, creamier, vanilla-forward version of the original Cosmic. The bottle is a fiery red version of the sculptural Cosmic shape.
Fragrance notes:
- Top: Star Jasmine, Blood Orange
- Heart: Golden Amber, Benzoin
- Base: Vanilla, Musk
Price: $86 for 50ml
Cosmic Intense was reviewed positively in Elite Daily and other 2026 beauty outlets. The vanilla focus places it in the same trend space as Taylor Swift, Ariana Grande, and Selena Gomez’s vanilla-loving signature scent eras. Multiple reviewers describe it as dessert-like, long-lasting (10+ hours), and compliment-magnet status.
The Honest Verdict on Kylie Jenner Fragrances
The Cosmic fragrance universe has done what most celebrity perfumes have failed to do: become genuinely respected in the fragrance community. Yes, some reviewers on Fragrantica and Parfumo find the scents generic or overhyped.
That is true of nearly every mass-market celebrity fragrance. But the broader beauty press response has been notably positive, the bottles are widely loved, and the perfumes have backed up the marketing with real sales (Cosmic was Boots’ fastest-selling 2024 launch).
The Cosmic line is a strong example of how celebrity beauty has matured. These are no longer pink-bottled sugar bombs aimed at teens. They are competently formulated, beautifully packaged perfumes that hold their own in a prestige beauty cabinet.
Kylie Jenner’s Complete Beauty Empire in 2026
To give you the full picture, here is the complete Kylie Jenner beauty universe as of mid-2026.
Kylie Cosmetics (2015 to Present)
The original brand. The flagship product is the kylie cosmetics lip kit, but the catalog has expanded significantly:
- Lips: Lip Kits (Matte, Velvet, Glossy), Lip Glaze, lip butters, lip liners, lip glosses
- Eyes: Eyeshadow palettes, single shadows, mascara, eyeliner
- Face: Foundation, Natural Blur Powder Foundation, concealer, blush, bronzer, highlighter
- Sets and bundles: Holiday collections, anniversary collections, bestseller bundles
Kylie Skin (2019 to Present)
The skincare line. The original six-product launch has grown to include:
- Face Wash, Walnut Face Scrub, Toner, Vitamin C Serum, Eye Cream, Moisturizer (original lineup)
- Hand and Body Wash
- Body Lotion
- Body Scrub
- Various seasonal and limited-edition products
Kylie Cosmetics Fragrance (2024 to Present)
The newest brand expansion, with three scents in the Cosmic universe:
- Cosmic (March 2024)
- Cosmic 2.0 (February 2025)
- Cosmic Intense (January 2026)
Sprinter Vodka Soda (2024 to Present)
Outside of beauty, Kylie also launched Sprinter, a canned vodka soda line, in 2024. This is unrelated to beauty but worth noting as part of the broader Kylie Jenner brand portfolio.
The Bottom Line: Is the Kylie Cosmetics Lip Kit Worth It in 2026?
After 10 years on the market, multiple formula evolutions, and a maturing beauty consumer base, the question still gets asked. Here is the honest answer.
Buy the Kylie Cosmetics Lip Kit If:
- You love the original Kylie aesthetic and want the iconic product
- You need a genuinely long-wearing matte lip (the Matte formula delivers)
- You want a glossy lip with definition (the Glossy Lip Kit at $35 is one of the best in this price range)
- You appreciate the vegan, cruelty-free, paraben-free formulation
- You are collecting the King Kylie 10th anniversary edition
Skip It If:
- You only need a single lipstick or single liner (the duo is a deal for some, but not necessary for everyone)
- Your lips run very dry and you prefer hydrating formulas exclusively (try the Supple Kiss Lip Glaze instead)
- You prefer to support brands that are not celebrity-owned (a personal choice)
Final Verdict
The kylie cosmetics lip kit at $35 is one of the best-tested, longest-running celebrity beauty products ever made. The brand has refined the formulas, expanded the shade range, added new formats (Velvet, Glossy, Supple Kiss), and maintained its cultural relevance for an entire decade. The 2025 King Kylie anniversary collection and the maturing fragrance line prove the brand is not slowing down.
For most beauty consumers in 2026, the answer is simple: yes, the lip kit is worth buying. It earned its iconic status, and it still delivers on the original promise.
FREQUENTLY ASKED QUESTIONS
What is the Kylie Cosmetics Lip Kit?
The Kylie Cosmetics Lip Kit is the original product that launched Kylie Jenner’s beauty brand in 2015. Each kit contains a matching liquid lipstick and lip liner duo. The Lip Kit currently retails for $35 and comes in four formula options: Matte, Velvet, Glossy, and Supple Kiss Lip Glaze.
How much does the Kylie Lip Kit cost?
The Kylie Cosmetics Lip Kit costs $35 USD as of 2026. The price has increased over the years: the original 2015 launch was $29, with gradual increases to the current $35. The Kylie’s Favorites Lip Kit Trio bundles three Matte lip kits for $94.50, saving $10.50.
What are the Kylie Lip Kit shades?
The Kylie Lip Kit shades include the original 2015 trio (Candy K, True Brown K, Dead of Knight) plus cult favorites like Posie K, Koko K, Mary Jo K, 22, Kourt K, and many more. The brand has released hundreds of shades over 10 years across Matte, Velvet, Glossy, and limited-edition collections.
Is the Kylie Lip Kit worth it?
Yes for most lip kit fans. The Kylie Cosmetics Lip Kit at $35 delivers genuine 8+ hour wear in the Matte formula, comes in a wide shade range, and is vegan and cruelty-free. The Glossy Lip Kit launched in 2025 has been particularly well-reviewed by beauty editors. The brand has matured significantly since 2015.
What is the difference between Matte, Velvet, and Glossy Lip Kits?
The Matte Lip Kit is the original formula with a flat, bold matte finish and 8+ hours of wear. The Velvet Lip Kit dries down to a softer velvet finish between matte and satin. The Glossy Lip Kit launched in 2025 with a juicy, hydrating glossy shine that softens fine lines. All three include matching lip liners.
Where can I buy the Kylie Cosmetics Lip Kit?
The kylie cosmetics lip kit is available at KylieCosmetics.com (the official site), Ulta Beauty (in stores and online), and select international retailers including Boots in the UK. The official site offers the widest shade selection and frequent bundles and limited-edition drops.
What is the King Kylie Collection?
The King Kylie Collection is a limited-edition lineup launched in October 2025 to mark Kylie Cosmetics’ 10-year anniversary. It revived the original 2015 best-selling shades True Brown K and Dead of Knight with packaging nods to Kylie’s early teal-haired social media era. The launch coincided with Kylie’s first vocal feature on the song “Fourth Strike” with Terror Jr.
Is Kylie Skin worth buying?
Kylie Skin offers a complete six-product daily skincare routine with attractive pink packaging and clean formulations. The Vitamin C Serum, Vanilla Milk Toner, and Eye Cream get the strongest reviews. The Walnut Face Scrub has been controversial since launch because walnut shell particles can cause micro-tears on facial skin. People with rosacea or sensitive skin should patch-test.
What is the Kylie Skin walnut scrub controversy?
The Kylie Skin walnut scrub controversy centers on whether walnut shell powder is too abrasive for facial skin. Critics argue the sharp particles cause micro-tears, particularly around the eyes. Dermatologists are divided. Many reviewers report the product works well as a body scrub but is too harsh for the face, especially for sensitive or rosacea-prone skin.
What is Cosmic by Kylie Jenner?
Cosmic is the first fragrance from Kylie Cosmetics, launched in March 2024. It is an amber floral Eau de Parfum with notes of star jasmine, blood orange, amber, red peony, musk, vanilla, and cedar. Cosmic was the fastest-selling fragrance launch of 2024 at Boots in the UK. It comes in 10ml ($27), 30ml ($50), 50ml ($62), and 100ml ($80) sizes.
What does Cosmic perfume smell like?
Cosmic by Kylie Jenner smells like a warm floral amber with creamy vanilla and musk in the base. Top notes are jasmine and blood orange. The heart includes amber and red peony. The base layers vanilla, musk, and cedar for a sweet, comforting, day-to-night fragrance. Beauty editors describe it as elevated, feminine, and surprisingly sophisticated for a celebrity fragrance.
Is Cosmic 2.0 different from the original?
Yes. Cosmic 2.0 launched February 2025 as the “sister fragrance” to the original. Where the original Cosmic is warm and creamy, Cosmic 2.0 is brighter and more floral. The notes are pear, pink pepper, vanilla orchid, lavender, amber, and sandalwood. The bottle is a chrome mirrored version of the original Cosmic sculptural shape. It can be layered with the original.
What is Cosmic Intense?
Cosmic Intense is the third and newest Kylie Jenner fragrance, launched January 2026 in time for Valentine’s Day. It is a bolder, vanilla-forward, dessert-like version of the original Cosmic. Notes include star jasmine, blood orange, golden amber, benzoin, vanilla, and musk. The bottle is a fiery red sculptural design. Priced at $86 for 50ml.
Who owns Kylie Cosmetics?
Kylie Cosmetics was founded by Kylie Jenner in 2015. In 2019, the beauty conglomerate Coty Inc. acquired a 51% stake in the company for $600 million. Kylie Jenner remains involved in product development and marketing, while Coty manages operations, distribution, and global expansion. The valuation at the time of the Coty deal was approximately $1.2 billion.
When was Kylie Cosmetics founded?
Kylie Cosmetics was founded in 2015 by Kylie Jenner. The original brand was called “Kylie Lip Kit by Kylie Jenner” and launched with three Matte Lip Kits (Candy K, True Brown K, Dead of Knight) in November 2015. The brand renamed to Kylie Cosmetics in 2016 as the product range expanded beyond lip kits. The 10-year anniversary was celebrated in October 2025 with the King Kylie Collection.
SOURCES & CITATIONS
This article draws from verified brand documentation, current beauty editorial reviews, and industry coverage:
Brand and Product Sources:
- Kylie Cosmetics official site (KylieCosmetics.com)
- Kylie Skin official documentation
- Ulta Beauty product listings
Editorial Reviews (2024-2026):
- Emtalks (November 2025): Kylie Glossy Lip Kit Review
- NYLON (March 2024): Kylie Jenner Cosmic Fragrance Review
- Elite Daily (January 2026): Cosmic Intense Perfume Review
- Elite Daily (February 2025): Cosmic 2.0 Perfume Review
- HELLO! Magazine (February 2025): Cosmic 2.0 launch coverage
- The Handbook (July 2024): Cosmic Perfume Review and Boots fastest-selling launch data
- Dazed Digital: Kylie Skin Collection Review
- Honestly Jamie: Kylie Skin Honest Review
- Refinery29: We Tried All Of Kylie Jenner’s Skin-Care Products
Industry Coverage:
- Variety (October 2025): Kylie Jenner King Kylie Lip Kit Collection launch
- Cosmetics Business: Kylie Cosmetics unveils Cosmic Intense
- Newsweek: Kylie Skin Controversy coverage
- MaskerAide Beauty: The Full Recap of the Kylie Skin Controversy
- Covalo: Kylie Skin ingredient analysis
- Fragrantica and Parfumo: Cosmic fragrance database listings
- Kylie Jenner Wikia: Lip Kit history and shade documentation
Business and Acquisition Sources:
- Coty Inc. 2019 acquisition of 51% stake in Kylie Cosmetics ($600 million)
- Forbes coverage of Kylie Jenner billionaire valuation
All prices, shade counts, and launch dates verified through brand sources and major beauty editorial sites as of June 2026.
Key Takeaways
- The Kylie Cosmetics Lip Kit launched November 2015 and started a billion-dollar beauty empire
- Currently retails at $35 in four formulas: Matte, Velvet, Glossy, and Supple Kiss Lip Glaze
- Original 2015 trio: Candy K, True Brown K, Dead of Knight (all relaunched in 2025 King Kylie Collection)
- Cult shades include Posie K, Koko K, Mary Jo K, 22, Kourt K
- The Matte Lip Kit delivers 8+ hours of wear; Glossy Lip Kit (2025) is the newest editor favorite
- Vegan, cruelty-free, paraben-free across all formulas
- King Kylie 10th Anniversary Collection launched October 2025 with original shades revived
- Kylie Skin (2019) lineup includes Face Wash, Walnut Scrub (controversial), Toner, Vitamin C Serum, Eye Cream, Moisturizer
- Kylie Jenner fragrance universe has three scents: Cosmic (March 2024), Cosmic 2.0 (February 2025), Cosmic Intense (January 2026)
- Cosmic was the fastest-selling fragrance launch of 2024 at Boots UK
- Coty Inc. owns 51% of Kylie Cosmetics (acquired 2019 for $600 million)
- Available at KylieCosmetics.com, Ulta Beauty, and select international retailers
