INTRODUCTION

Meet Our Client

Shafiq was handling his client’s website having valuable content and related resources. Despite its great content, the site struggled to appear in search results, limiting its ability to reach more customers make more money, and engage with many people.

Problems They Faced

The main issue for his client was that the site couldn’t rank well in search engine results, which meant they were not getting the desired traffic. Some specific problems included:

• Poor SEO of the existing content.
• Technical issues like broken links and duplicate tags.
• Not targeting the right keywords meant they missed traffic and potential conversions.

Solution We Offered

We stepped in to do a full SEO check and put a smart plan into action to boost the website’s visibility and make it easier for users. We focused on the technical side of SEO and improving the content to increase organic traffic.

Our SEO Strategy:

Step 1: Full Check

We started the project by looking closely at the website to find the key areas that needed work. This involved:

• Keyword Analysis: Used tools like SEMrush and Google Search Console to check how current keywords are doing and find keywords with high potential.
• Technical SEO Review: Observed the site structure, backlink profile, and performance metrics with Screaming Frog and Moz.
• Content Evaluation: Reviewed existing content to find ways to improve it, including meta tags and descriptions.

Step 2: Technical Fixes

After spotting the main issues, we put several technical fixes into action:

• Duplicate H1 Tags: Fixed repeated headings across the website to make things clearer for search engines.
• 404 Error Resolution: Fixed broken links and checked these fixes through Google Search Console.
• Canonicalization: Added canonical tags to pages with multiple parts to ensure they’re indexed.

Step 3: Keyword Optimization

To increase search visibility, we focused on:

• Targeting Relevant Keywords: Did a lot of keyword research to find popular, easy-to-rank-for keywords that matched the client’s content.
• On-Page SEO Enhancements: We improved product pages and articles by using the right keywords and following SEO best practices for meta descriptions and image alt text.

Step 4: Content Strategy Development

To boost organic traffic even more, we came up with a strong content plan:

• Blog Section: We added a blog section to share useful industry insights, tips, and news. This didn’t just keep users interested, but it also improved the website’s SEO by adding fresh, keyword-rich content often.
• Content Optimization: We improved our existing articles by updating the information and adding relevant keywords to help them rank higher in searches.

Step 5: Technical SEO & Speed Optimization

Knowing how much site speed and user experience matter, we:

• Better Load Speed: We made images and scripts work faster, which helped users have a good time on the site and makes it rank higher in searches.
• Schema Markup: We included a special code to help search engines understand the website’s content and show it more prominently in search results

What Our Client Got

In just a month after we started our SEO plan, the client saw some significant changes:

• More Traffic: Organic clicks increased by 14%, and impressions rose by 11%, making the website appear more often in search results.
• Better Engagement: The website’s click-through rate (CTR) grew by 3.8%, showing more users interacted with the content.
• Greater Brand Visibility: Targeting specific keywords and improving content helped the website rank higher in searches, attracting more potential customers.

Want to make your website profitable? Contact BrandClickX now! We’ll create an SEO strategy that fits your business needs . We can team up to get you more sales and awareness!