Let’s face it: running a plumbing business isn’t just about fixing leaks or unclogging drains anymore. If you really want to grow and stay ahead, you have to show up where your customers are — online, on their phones, scrolling through social media or searching for a plumber near them in a panic.
That’s where smart digital strategies make it all happen. From making sure your business shows up when someone needs you to build trust through videos and reviews, it’s all about being visible, relatable and easy to reach.
Below are a few plumbing internet marketing strategies that actually work to get more calls, build a solid reputation and keep the business flowing. Let’s get into it.
Plumbing Internet Marketing Strategies to Try
1. Optimize Local Listings for Maximum Visibility
When a plumbing emergency hits, most people type “plumber near me” straight into Google. That’s where you need to be. A fully optimized Google Business Profile, updated service areas, real photos, and accurate contact details — all of it helps you rank when it counts.
And don’t overlook local directories like Yelp or Thumbtack. Listing your business there increases your visibility and helps build credibility.
The goal is simple — no matter where your potential customers search, your business shows up, ready to help.
2. Run Targeted Google Ads for Quick Leads
If there’s one way to secure those urgent, high-value jobs, it’s by running targeted Google Ads. However, the real win comes from focusing on keywords like “24/7 emergency plumber” or “water heater repair near me.”
These aren’t people just browsing — they’re ready to book. Done right, these ads put your business right at the top of search results — above the map, above the websites — with your number easy to click. Yes, it’s an investment, but the return is worth it when the phone keeps ringing with serious customers.
3. Turn Your Website into a Booking Machine
Many plumbing websites simply exist — they don’t convert. Yours should feel like a 24/7 customer service rep. Mobile-friendly, fast-loading, and built around one goal — getting people to call or book you.
Make your contact info impossible to miss. Add online booking, quick contact forms, and even live chat for that extra edge. When someone’s facing a burst pipe or a clogged drain, they shouldn’t waste a second hunting for your number.
Take inspiration from Mr. Rooter Plumbing’s website (as shown below).
- Highlighting their 24/7 scheduling number (855-982-2028) right at the top
- Adding a bold “Check Availability” button
- Offering clear service categories (Residential, Commercial, Emergency Plumbing)
- Featuring trust-building visuals of their team ready for action
The entire homepage is designed to guide a stressed customer straight to booking — exactly what you need during a plumbing emergency!
4. Use Social Media to Stay on Their Radar
Most plumbing companies underestimate social media, but Facebook and Instagram can keep your business at the top of your mind. Sharing before-and-after shots, plumbing tips, or even time-lapse videos of your work builds trust and familiarity.
A great example is @theplumberlorian on Instagram, a 4th Gen. Master Plumber who shares engaging Reels, tool demos, and real plumbing fixes. With 245K followers, his content, like fixing leaks, soldering pipes, and showcasing tools, not only educates but keeps his audience hooked.
Some of his videos have crossed several million views, showing how consistent, practical content can build trust and keep services visible.
Strategic local ad campaigns can target homeowners in your area — the exact people who’ll need you next. It’s not about going viral — it’s about staying visible so when something goes wrong, you’re the first they think of.
5. Collect Reviews and Build Trust
In this business, reviews aren’t optional — they’re everything. Customers trust what others say about you more than any ad you run.
A steady flow of 5-star reviews on Google, Yelp, and Facebook becomes your most powerful marketing tool. Make it part of your process — a simple follow-up text after every job asking for feedback. Over time, this builds a reputation that speaks for itself, helping you win jobs even before a customer picks up the phone.
6. Create Helpful and Engaging Video Content
Video content works, simple as that. A YouTube channel filled with short explainer videos about common plumbing issues can set you apart as a local expert. People love visuals, especially when it helps them understand what’s going wrong in their homes.
Customer testimonial videos work even better. Real stories build trust faster than any ad. Just make sure you optimize video titles and descriptions with local keywords like “plumber in [Your City]” to help you rank not just on YouTube but also on Google when people search for help.
7. Keep in Touch with Smart Email Marketing
Email marketing isn’t just for big brands. It works wonders for local plumbing businesses, too. Start collecting emails through your website, promotions, or even during service calls. The goal is to build a list of homeowners who’ll remember you when the next plumbing issue hits.
Send out helpful newsletters with seasonal tips, maintenance reminders, or special offers. Follow-up emails after each job also show you care and open the door for referrals. Done right, it keeps you at the top of your mind without sounding salesy.
Also Read:
- 6 Best Twitter Advertising Examples That Drive Engagement
- Top 15 free Reputation Monitoring tools to explore
FAQs
1. What is outsourcing Internet marketing?
It means hiring experts or an agency to handle your online marketing. They do the hard work — SEO, ads, social media — so you can focus on your plumbing jobs.
2. How to market your plumbing company?
Start by showing up where people search — Google, Facebook, Instagram. Run local ads, get reviews, share tips, and make sure your website is fast and easy to use.
3. What is plumbing marketing?
It’s all the ways you promote your plumbing services. From running Google ads to sharing before/after job photos — everything that helps people find and trust you.
4. What is the Internet marketing strategy?
It’s a plan to get more customers online. Think SEO, social media, Google Ads, and email marketing — all working together to grow your business.
Conclusion
At the end of the day, it’s simple. People need a plumber they can trust — fast. The internet is where they look first. So, show up. Stay visible. Share your work. Ask for reviews. Keep the conversation going.
A few smart moves online can keep your phone ringing and your business growing. You’ve got the skills — now let people find you. Need help with your plumbing marketing?
Brand ClickX handles the tech so you can focus on the tools. Reach out today, and let’s grow your plumbing business together!
