Neha Batool
Neha Batool covers retail, e-commerce, and consumer behavior. She explores how changing shopping habits and buying decisions influence businesses and modern commerce.
Insight From
Neha Batool
Supplier Funded Marketing and Who Really Pays
A retailer offers a discount on a popular product. The store displays …
Amazon Ads Strategy for Challenger Brands
A small brand can spend a lot of money bidding on Amazon’s …
Creator Affiliate Models That Actually Pay Out
A creator affiliate programme can look like an easy win on paper. …
How Brands Should Negotiate Trade and Retail Media Budgets
Two teams can walk into a retailer meeting with different budgets, targets, …
Retail Media Networks: Top Platforms & How They Work
I first understood the appeal of retail media networks when I stopped …
Direct To Consumer Brands in 2026: A Complete, Easy-to-Follow Guide
Direct to consumer brands in 2026 have changed the way companies sell …
Retail Media: Networks, Ads & Strategy Guide
If you sell products online, you have probably noticed something strange over …
Social Commerce: How Social Media Is Changing Online Shopping
People do not spend a lot of time looking for products now. …
Running Shoes for Daily Training, Speed and Racing in 2026
Running shoes are not all made for the same type of running. …
Best Travel Wallets in 2026: What to Buy and Why?
A good travel wallet makes it easier to keep your passport, cards, …
