Ammunition isn’t slowing down. Seven months after opening a London office, the independent global agency has made another significant leadership move appointing former Fitzco CEO Evan Levy as its first-ever Chief Client Partnership Officer.
The announcement, made July 7, 2026, signals exactly how Ammunition intends to scale: not by chasing volume, but by investing in the depth of its client relationships before the moment demands it.
AI Overview
Ammunition, an Atlanta-headquartered independent global agency and one of Adweek’s fastest-growing independents, has appointed Evan Levy as Chief Client Partnership Officer, effective immediately. The role is newly created a direct response to Ammunition’s global expansion across North America and Europe. Levy brings nearly three decades of experience at Fitzco, where he rose to CEO and oversaw more than $100 million in annual billings across CPG, retail, healthcare, and financial services clients.
Levy reports directly to Founder and CEO Jeremy Heilpern and is based in Atlanta. He will initially focus on deepening relationships with Ammunition’s US client base, working in close collaboration with Global Chief Operating Officer Renaye Edwards, before extending his remit to global accounts. His appointment follows Ammunition’s December 2025 expansion into London and the concurrent naming of Edwards as Global COO and Managing Director, Europe.
Key Takeaways
| # | Detail | Fact |
| 1 | Appointment announced | July 7, 2026 |
| 2 | New role | Chief Client Partnership Officer — newly created at Ammunition |
| 3 | Reports to | Jeremy Heilpern, Founder and CEO, Ammunition |
| 4 | Based in | Atlanta, Georgia |
| 5 | Previous role | CEO, Fitzco (Atlanta) |
| 6 | Years at Fitzco | Nearly three decades |
| 7 | Billings overseen at Fitzco | More than $100 million annually |
| 8 | Fitzco client sectors | CPG, retail, healthcare, financial services |
| 9 | Initial mandate | US client relationships; expanding to global accounts |
| 10 | Works closely with | Renaye Edwards, Global COO and MD Europe |
| 11 | Ammunition London office | Opened December 2025 |
| 12 | Renaye Edwards background | Founder of Radish agency, acquired in 2022 |
| 13 | Ammunition tagline | “Growth. No Matter What.” |
| 14 | Adweek recognition | One of Adweek’s fastest-growing independent agencies |
Who Is Evan Levy?
Evan Levy is one of Atlanta’s most respected advertising executives a figure whose career has been defined by the twin qualities that make the best account leaders invaluable: the ability to develop exceptional people, and the ability to become a trusted partner to the clients in their care.
He spent nearly three decades at Fitzco, one of Atlanta’s most iconic independent agencies. He didn’t arrive as CEO — he built his way there, rising through the organization as it grew into one of the defining shops of the Southeast advertising market. By the time he held the CEO title, he had overseen more than $100 million in annual billings and built a track record across some of the most demanding client categories in the business: consumer packaged goods, retail, healthcare, and financial services.
Each of those categories carries its own complexity. CPG brands compete in commoditized markets where differentiation is hard-won and consistency of execution matters enormously. Healthcare brands navigate regulatory constraints alongside the imperative to connect emotionally with patients and providers. Financial services brands must earn trust in categories where trust is structurally difficult. The fact that Levy built durable relationships across all of these sectors and that Fitzco’s client relationships consistently outlasted individual campaigns — says something specific about how he works.
His MBA is from Northwestern University’s Kellogg School of Management a rigorous business formation to complement the client leadership expertise he built on the job.
Now, he is bringing all of it to Ammunition.
What Is Ammunition?
Ammunition is an independent global advertising agency headquartered in Atlanta, Georgia, with a European headquarters in London opened in December 2025. Founded and led by Jeremy Heilpern, it has established a reputation as one of the fastest-growing independent agencies in the US a distinction recognized by Adweek and reflected in consecutive years of record US growth that preceded the international expansion.
The agency operates across strategy, creative, media, and digital transformation. It has also positioned itself as a leader in AI innovation within the agency category, developing proprietary frameworks and tools that accelerate production, enhance creativity, and improve media and performance precision. The approach distinguishes Ammunition from agencies that talk about technology adoption as a future aspiration — at Ammunition, AI integration is a current operational reality.
The leadership team includes Heilpern as Founder and CEO; Renaye Edwards as Global COO and Managing Director, Europe; Kelly Heilpern as Chief Strategy Officer; JC Hamill as Chief Technology Officer; Jonathan Hayes as Chief Creative Officer; and Stephanie Van Meter as Chief of Staff. Evan Levy now joins this group as Chief Client Partnership Officer.
Ammunition’s client work spans multiple sectors, with a base of ambitious brands that are increasingly operating internationally a factor directly shaping the agency’s growth strategy. Georgia-Pacific’s request in January 2025 for support on its building products division across Europe was among the early signals that pushed Ammunition toward the London expansion.
The agency’s governing philosophy articulated in its tagline “Growth. No Matter What.” is less a marketing line than an operating posture. Ammunition doesn’t react to market conditions. It positions ahead of them.
The Chief Client Partnership Officer Role: Why It Was Created
The Chief Client Partnership Officer is a newly created position and the reason it was created is worth understanding, because it reflects a specific and deliberate judgment about what Ammunition’s clients need as the agency scales.
Most agencies at Ammunition’s stage of growth would expand client services by adding account management staff. What Ammunition has done instead is hire a former agency CEO someone who has spent decades on the other side of the table, who understands what clients need from an agency partner at the most senior level, and who can operate as a peer-to-peer partner to the CMOs, VPs of marketing, and brand leaders who make the biggest decisions.
Heilpern explained the thinking to Adweek: hiring a former CEO was “an impactful opportunity that will benefit Ammunition’s clients most.” That framing is precise. The role wasn’t created for Ammunition’s benefit it was created for the benefit of Ammunition’s clients.
The official announcement put it in structural terms: “As Ammunition’s global client roster grows in scale and complexity, the agency needs a dedicated senior leader whose sole focus is the health and depth of those relationships.” Levy’s mandate is to ensure that clients wherever they operate, across whatever discipline they engage receive “the full weight of what Ammunition has to offer.”
That is a different brief from a traditional client services leader. It’s not about managing projects or coordinating deliverables. It’s about ensuring that the most important client relationships are deep enough, well enough understood, and senior enough in their stewardship that they can withstand and support the agency’s ongoing growth.
Jeremy Heilpern on the Appointment
Heilpern’s public statement on Levy’s appointment carries the same directness that characterizes Ammunition’s agency philosophy.
“Evan has spent nearly three decades building enduring client relations, developing exceptional leaders and helping grow one of Atlanta’s most respected agencies,” Heilpern said. “More importantly, he’s exactly the kind of partner our clients deserve.”
That second sentence is doing significant work. It’s not describing Levy’s value to Ammunition. It’s describing his value to Ammunition’s clients — the same framing Heilpern used in the Adweek interview. The CCPO role is explicitly designed around the client experience, and Heilpern’s language around the hire reflects that consistently.
The broader Ammunition announcement also articulated the agency’s approach to leadership development in terms that reveal something important about how Heilpern builds: “Ammunition has never grown by standing still. The agency has always invested ahead of its growth, bringing in exceptional leadership before the moment demands it.”
This is the operating principle behind the Levy hire the same principle behind the London office opening, the Renaye Edwards appointment, and every other leadership investment Ammunition has made in the past 18 months. The agency isn’t staffing to its current size. It’s staffing to the size it intends to be.
Who Is Renaye Edwards and How Levy’s Role Connects to Hers
To understand the full picture of Ammunition’s leadership expansion, Renaye Edwards is essential context.
Edwards joined Ammunition in December 2025 as Global Chief Operating Officer and Managing Director of Ammunition Europe — the dual role created when the agency opened its London office. She is also a partner in Ammunition’s global leadership group.
Her background is that of a proven entrepreneur and agency builder. She founded Radish, a London-based creative agency, in 2013 and spent more than a decade as its managing director, building it into a recognized shop — honored by The Drum, B2B Marketing, and The Sunday Times Best Places to Work. In 2022, she oversaw Radish’s successful acquisition. That sequence — founding, building, leading through acquisition — gives her a specific kind of operational credibility that pure agency-side career paths don’t produce.
“Ammunition is one of the most exciting independents in the industry today,” Edwards said at her appointment. “Jeremy has built something fiercely capable and commercially smart.”
Levy’s mandate is to work closely with Edwards as he begins his tenure on US accounts before expanding to global relationships. The structure makes sense: Edwards brings the operational infrastructure and European market knowledge; Levy brings the client relationship depth and senior partnership experience. Together, they form the operational backbone of how Ammunition’s client relationships will be managed at the most senior level across both continents.
The Growth Arc: From Atlanta Independent to Global Agency
The Levy appointment is the latest chapter in a growth story that has accelerated rapidly. To understand its significance, the timeline matters.
Ammunition began as an Atlanta-based independent with a reputation for creative ambition and strategic rigor. Under Heilpern’s leadership, it built consecutive years of record US growth the kind of performance that demonstrates a model works before you attempt to scale it globally.
In December 2025, the agency made its first international move: opening a London office and naming Renaye Edwards to lead it. The catalyst, Heilpern told Adweek at the time, was rising demand from multinational brands seeking support across markets. Georgia-Pacific’s request for European support was a clear signal that Ammunition’s clients were growing beyond what a US-only footprint could serve.
“Clients have already begun leaning on us transatlantically,” Heilpern said at the London announcement. “This expansion isn’t a reaction, it’s a commitment.”
Seven months later, Levy joins as CCPO. The agency now has:
- Integrated teams in North America (Atlanta) and Europe (London)
- A Global COO with European market expertise (Edwards)
- A Chief Client Partnership Officer with three decades of senior relationship experience (Levy)
- A growing roster of ambitious clients operating across multiple markets
Each piece of the leadership architecture has been added in sequence, and each piece has been described in the same terms: ahead of the curve, deliberate, building for what comes next.
What This Means for Ammunition’s Clients
The practical impact of Levy’s appointment for Ammunition’s clients is straightforward: more senior attention to relationship quality.
As agencies grow, the most common client experience is that the quality of attention decreases over time. The senior leader who won the business is gradually replaced in day-to-day interaction by junior staff. The strategic ambition of the original proposal gives way to execution management. The relationship becomes transactional.
Levy’s role is specifically designed to prevent that dynamic. His mandate is relationship health and depth ensuring that as Ammunition grows, the quality of senior engagement with its clients grows with it rather than diluting.
He will start with US clients, where Ammunition’s roster is most established, and build toward global accounts as he develops the systems and practices that the CCPO role requires. The explicit partnership with Edwards ensures that the US and European client relationships will be managed in coordination rather than in silos important for any client that operates across both markets.
Why This Hire Matters for the Independent Agency Landscape
Levy’s appointment at Ammunition is worth watching beyond the immediate news of the hire, because it reflects a strategic choice that is relatively unusual among independent agencies: the decision to invest in C-suite client leadership as a distinct function.
Most independent agencies manage client relationships through account management structures senior account directors or managing directors who carry relationship responsibility alongside delivery oversight. The creation of a Chief Client Partnership Officer separates the strategic client relationship function from the operational one, creating a dedicated senior leader whose value proposition is entirely relational.
This is a structural decision more commonly seen at the largest holding company agencies, where C-suite client leadership is standard practice. At an independent agency of Ammunition’s size, making this investment signals confidence: the agency believes its client relationships are large and complex enough to warrant it, and that the quality of those relationships is important enough to prioritize at the most senior level.
It also signals something about how Ammunition is thinking about its competitive positioning. In a market where independent agencies compete against holding company shops for major accounts, demonstrating the kind of senior partnership infrastructure that major brands expect from larger agencies — without sacrificing the creative and strategic agility that independents offer — is a meaningful differentiator.
FAQs
Who is Evan Levy?
Former CEO of Fitzco, an iconic Atlanta advertising agency. He spent nearly 30 years there, overseeing $100M+ in billings across CPG, retail, healthcare, and financial services.
What is Evan Levy’s new role at Ammunition?
Chief Client Partnership Officer a newly created position focused on deepening and expanding Ammunition’s client relationships across North America and Europe.
Who does Evan Levy report to at Ammunition? He reports directly to Jeremy Heilpern, Founder and CEO of Ammunition, and is based in Atlanta.
What is Ammunition agency?
An independent global agency headquartered in Atlanta, with a London office opened in December 2025. One of Adweek’s fastest-growing independent agencies, known for creative, strategy, media, and AI innovation.
Who is Jeremy Heilpern?
Founder and CEO of Ammunition. He built the agency from an Atlanta independent to a global operation spanning North America and Europe.
Who is Renaye Edwards?
Global COO and Managing Director of Ammunition Europe, appointed December 2025. Former founder of Radish agency (London), which she built and led through acquisition in 2022.
When did Ammunition open its London office?
December 2025, making it Ammunition’s first international office and European headquarters.
Why is the CCPO role new at Ammunition?
As Ammunition’s global client roster grew in scale and complexity, the agency created a dedicated senior role focused entirely on the health and depth of client relationships across both continents.
