20 Celebrity Makeup Brands to Know in 2026

Celebrities have been connected with beauty for a long time, but today a famous name on a product is not enough. Many stars now take a real role in building their brands, shaping formulas, shade ranges, and who the products are designed for. The category has also grown far past a few lipsticks with a celebrity’s face on the box.

Brands started by singers, actors, models and other well-known names now sell foundation, blush, concealer, mascara, eyeshadow and more. Some have become major names in beauty, while others are still finding their footing.

I looked at a lot of celebrity beauty brands while putting this list together, and I quickly discovered that not every famous name belongs on the makeup list.

Some people focus mostly on skin care, hair care, perfumes or nails and a few well-known celebrity brands have quietly shut down in the past year. Others were created by artists or beauty influencers rather than celebrities who first became famous in another field. 

This list also goes beyond Hollywood and pop music. The makeup brands of famous personalities of America, United Kingdom and India who are also presented in Bollywood, are included in it. The beauty brands of famous personalities have also become part of society.

Twenty famous personalities’ makeup brands to know in 2026 are given below. They are not arranged according to official ranking. I chose them for their celebrity founder, genuine makeup focus, and staying power in today’s beauty market.

Celebrity Makeup Brands at a Glance 

1. Fenty Beauty by Rihanna

Rihanna is very famous in music but she also became big name in beauty with Fenty Beauty. She started brand in 2017 after seeing many people could not find makeup that matched their skin color. Fenty was made for people with different skin colors and types.

Fenty became known for makeup for face. Pro Filt’r foundation was one of its first big products. It started with 40 shades and later grew to 50 shades. Later brand also made concealer, blush, highlighter, lip products, eyeliner and other makeup. 

Gloss Bomb Universal Lip Luminizer is another famous product from Fenty. It gives shiny look and does not feel sticky. It was also made for people with different skin colors.

Fenty later started making skincare, haircare and fragrance too. But makeup is still big part of Fenty and is what made brand famous. Fenty Beauty’s biggest legacy may not be any single product at all. Its wide approach to shade ranges helped raise expectations across the makeup industry and showed how much demand there was for products made with a wider range of people in mind.

2. Rare Beauty by Selena Gomez

Selena Gomez started Rare Beauty in 2020. She wanted makeup not to make people think they have to look perfect. She wanted people to feel good with their own face. This became big part of brand.

Rare Beauty became known for Soft Pinch Liquid Blush. It started with 16 shades and became one of popular products. It has strong color and is easy to blend into the skin. Later brand also made liquid contour, powder blush and lip products.

Mental health is also important for brand. Selena Gomez has talked about pressure from looks and social media. Rare Beauty also wants people to have better and healthier way of thinking about beauty.

Brand kept growing with time. It started fragrance in 2025. In January 2026, it also came to Ulta Beauty stores across U.S. along with its Sephora business.

Rare Beauty is now more than just Selena Gomez name. Soft Pinch products and its simple message helped brand make its own place in makeup.

3. Kylie Cosmetics by Kylie Jenner

Kylie Jenner started Kylie Cosmetics in 2015. She made brand around lip look that people already knew her for. First Lip Kits had liquid lipstick and same color lip liner. They became very popular and made Kylie Cosmetics famous.

Later brand started making more makeup like foundation, concealer, blush, bronzer, powder, brow and eye products. In 2020, Coty bought most of Kylie’s beauty business. Kylie Cosmetics then took short break and came back in 2021 with new pink packaging. New products were also vegan and cruelty-free.

One product that stands out now is Skin Tint Blurring Elixir. It won Allure Best of Beauty award in 2025. It is light on skin and gives natural look. This shows brand is not only about lip products now.

Kylie Cosmetics still has makeup style that people know Kylie Jenner for. It started with one simple Lip Kit but now it has many different makeup products. Lips are still big part of brand.

4. Haus Labs by Lady Gaga

Lady Gaga started Haus Labs in 2019. She put her music and fashion style into makeup. First products were lip liners, lip gloss, and colorful makeup for eyes and face. Brand was only sold on Amazon.

First, Haus Labs did not do very well, so Gaga and her team changed it. In 2022, they stopped old products, made new formulas and started brand again at Sephora. It was called Haus Labs by Lady Gaga.

New brand had makeup for face, lips, eyes and brows. Gaga wanted makeup that can be used by different people, not only makeup like her stage looks. Haus Labs makeup also has skincare ingredients. Products are vegan and cruelty-free. Brand makes makeup that works well and feels good on skin.

The Triclone Skin Tech Foundation became the brand’s standout product. The medium-coverage foundation contains fermented arnica and helped establish Haus Labs as a serious complexion brand after its relaunch.

The story of Haus Labs is not simply about a celebrity launching makeup. Gaga took a struggling first version of the brand, rebuilt it from the ground up and created a more focused line that could stand on its own in the competitive beauty market.

5. Rhode by Hailey Bieber

Hailey Bieber launched Rhode in 2022 with co-founders Michael and Lauren Ratner after spending years trying different skincare products and developing her own idea of a simple beauty routine. The brand first became known for skincare focused on hydration and a healthy-looking glow. It later expanded into makeup while keeping the same simple and fresh look.

Rhode’s makeup collection focuses mainly on lips, cheeks and complexion. Products such as the Peptide Lip Tint, blushes and Pocket Bronze have helped the brand become part of the everyday makeup conversation. The products also fit the clean and minimal beauty style closely associated with Hailey Bieber.

Rhode’s growth has been especially strong. The company recorded about $212 million in net sales before e.l.f. Beauty agreed to buy Rhode for $1 billion in 2025. Hailey Bieber stayed with brand as chief creative officer and head of innovation. Rhode also came to Sephora in North America and UK.

Rhode is known for Hailey Bieber’s simple beauty style. Brand makes products for simple and glowing makeup look that people can use every day.

6. Victoria Beckham Beauty by Victoria Beckham

Victoria Beckham started Victoria Beckham Beauty in 2019. She brought her fashion style into beauty. Brand makes luxury makeup with formulas that are made to work well.

Satin Kajal Liner is one of its known products. It has creamy formula and strong color. It goes on easy and stays in place. Eye makeup is big part of Victoria Beckham Beauty.

The brand has continued to expand its makeup range. Victoria Beckham by Augustinus Bader Foundation Drops, launched in 2025, was created as part of the two brands’ ongoing collaboration, while products such as the Contour Stylus and Blush Stylus have expanded its complexion and cheek makeup.

Victoria Beckham Beauty stands out by making celebrity beauty feel more like a luxury makeup house. Its products combine Beckham’s recognizable style with a strong focus on formula, finish and everyday elegance.

7. Ariana Grande: r.e.m. beauty

Ariana Grande launched r.e.m. beauty on November 12, 2021, starting with 12 makeup products built around her futuristic beauty style. The brand releases products in “chapters,” gradually expanding from eyes and lips into skincare and complexion, including the 60-shade Sweetener Foundation.

The brand’s ownership story is just as notable. r.e.m. beauty originally operated through a licensing deal with Forma Brands, the company behind Morphe. After Forma filed for bankruptcy in 2023, Grande bought r.e.m. beauty’s physical assets for about $15 million, bringing the brand under her full ownership.

r.e.m. beauty also expanded into Sephora across Europe in 2023, giving it a wider international retail presence. Its products have received recognition from several beauty publications and awards programs, helping establish the brand beyond Grande’s celebrity following.

Star product: The Lustrous Liquid Eyeshadow is one of the brand’s recognizable products, offering high-impact sparkle in a liquid formula.

8. Millie Bobby Brown: Florence by Mills

Millie Bobby Brown started Florence by Mills in 2019 when she was 15. She was already famous for playing Eleven in Stranger Things. She worked on brand for almost two years before it started. Name Florence comes from her great-grandmother and Mills is her nickname.

Brand was made for young people. It has makeup and skincare products. Brown wanted it to feel young but not like normal teen beauty brand. She wanted products to be simple and nice. Later brand also started fragrance and other products. So it became bigger than just makeup and skincare.

Star Product: The What’s My Line? Eyeliner ($16) comes in five shades, including black and brown for everyday looks, white for brighter eye looks, and light blue and lavender for more colorful styles. It has become one of the recognizable makeup products associated with Florence by Mills.

9. Halsey: About-Face

Halsey started About-Face in January 2021. Halsey always liked doing their own makeup, so they made brand around colorful makeup and being creative. Halsey said makeup should make you feel cool, not make you try to look perfect. Brand wants people to try different looks and not just follow normal beauty rules. Halsey is founder and Chief Creative Officer of brand. They also work on making products and deciding how brand looks.

The brand launched with three main collections: Light Lock, Matte, and Shadowstick, covering products such as highlighters, lip colors, eye paints and colorful cream eyeshadows. About-Face later grew into a major beauty business, selling more than 5 million products and generating $50 million in revenue in 2022, according to Halsey.

Star Product: About-Face’s Shadowsticks became one of its standout products, offering colorful cream eyeshadow that can be used for both eye looks and liner. The brand has also highlighted its Matte Fluid Eye Paints and Shadowsticks among its best-selling and award-winning products.

10. Becky G: Treslúce Beauty

Becky G started Treslúce Beauty in June 2021. She made brand from her Mexican-American background and her love for makeup. Name comes from “tres” which means three and “lucir” which means to look good. Becky G said three is special number for her.

Brand was made with Ipsy’s Madeby Collective. It first sold through Ipsy and its own website. Treslúce is about Latin beauty and showing different people. It uses things like blue agave from Jalisco, Mexico. Latin artists also worked on artwork for its makeup palettes.

Brand came to Ulta Beauty in 2022 and started in 351 stores. It also added products like La Flor de Mexico palette and Ilusión Premium reusable lashes. Star Product: La Flor de Mexico palette costs $30. Colors are inspired by Mexican flowers. Mexican artist Indi Maverick made artwork for palette.

Becky G is still very involved with brand. She uses its makeup in music videos and shows. She also tests new products with her mother and sister. Treslúce is not only about Becky G name. Her Mexican background and Latin representation are big part of brand.

11. Jessica Alba: Honest Beauty

Jessica Alba started Honest Beauty in 2015. It was added to The Honest Company, which she started with others in 2012. Honest Beauty started on September 9, 2015, with 66 makeup products and 17 skincare products.

Alba started The Honest Company after becoming mother. She wanted better baby products than what she was finding at that time. Honest Beauty became known for simple formulas, nice packaging and different makeup and skincare products.

Star Product: Honest Company Hydrogel Cream costs $17. It is a light cream that helps keep skin wet and does not make skin feel dry after few hours.The Honest Company later became much bigger than beauty. It made $319 million in sales in 2021. Company also went public on Nasdaq in May 2021 and raised $412.8 million. Alba left her job as Chief Creative Officer in April 2024. After this, she was not doing same daily work with company.

12. Kat Von D: KVD Beauty

Kat Von D started KVD Beauty in 2008. She used her tattoo artist background to make bold makeup. Brand is known for strong color makeup and products that work well. All products are 100% vegan and cruelty-free.

Brand was made to let people use makeup in their own way. It does not focus on normal beauty rules. Makeup is more like a creative thing for people to try.

In 2020, Kat Von D left brand and sold her remaining part to Kendo. Kendo then became full owner and changed brand name to KVD Vegan Beauty. Kendo is owned by LVMH and has also worked with brands like Fenty Beauty.

Star Product: Tattoo Liner is one of KVD’s most famous products. It first came out in 2010. It has strong color, is waterproof and gives a very precise line. KVD is still known for art, being yourself and vegan makeup, even after Kat Von D left brand.

13. Iman: Iman Cosmetics

Iman launched Iman Cosmetics in 1994 after experiencing how difficult it was to find makeup that matched darker skin tones during her modeling career. She created the brand to give women of color more makeup choices at a time when deeper skin tones were often overlooked.

Star Product: Iman Cosmetics became known for its foundation and complexion products, launching with a broad range of shades for deeper skin tones.

For Iman, diversity was never just a trend. The brand was created to make Black women feel seen, included and beautiful, with representation at the center of its identity from the beginning. In 2020, Iman Cosmetics reported that its team was 100% women and 85% Black.

14. Serena Williams: WYN Beauty

Serena Williams launched WYN Beauty in April 2024, a makeup brand inspired by her own experiences with beauty and the difficulty of finding products that worked for her skin tone. Williams said she had worked on the brand for about six years, drawing on years of doing her own makeup for events and appearances.

WYN Beauty was created with inclusive shades in mind, with the team developing complexion products by starting with darker skin tones before moving toward lighter shades. The vegan and cruelty-free line launched with 10 products and was created as a joint venture with Good Glamm Group, with Ulta Beauty as its retail partner.

Star Product: The WYN Skin Tint launched in 36 shades, making it one of the clearest examples of the brand’s focus on inclusive complexion makeup.

For Williams, WYN Beauty is also about making makeup more accessible to people who have often struggled to find their shade. She has also emphasized “clean” beauty as an important part of the brand’s approach.

15. Dolly Parton: Dolly Beauty

Dolly Parton brought her famously glamorous style to beauty with Dolly Beauty, a makeup brand inspired by the big hair, rhinestones, bold makeup and larger-than-life personality that have become part of her identity. Her approach to beauty has always been about standing out rather than toning herself down.

The brand launched on August 22, 2024, in partnership with Scent Beauty, the company behind Parton’s earlier fragrance line. It debuted with Heaven’s Kiss Lipstick, featuring four shades inspired by Parton’s style and music.

Star Product: The Heaven’s Kiss Lipstick collection includes four shades: Jolene Red, Honey Plum, Rosebud and Birthday Suit. Jolene Red, named after Parton’s famous song, gives the collection a particularly personal connection to her music career.

Parton’s beauty image has remained remarkably consistent throughout her career. Her wigs, rhinestones, elaborate makeup and colorful clothes have become part of what makes her instantly recognizable—and that same unapologetic glamour carries into Dolly Beauty.

16. Lisa Rinna: Rinna Beauty

Lisa Rinna launched Rinna Beauty in November 2020 as an extension of the glamorous, polished beauty style she developed through years of working on television, film and fashion sets. The brand was created in partnership with SEL Beauty and designed to reflect Rinna’s personality: luxurious, iconic and real. Its formulas are vegan and cruelty-free.

Rinna Beauty is especially known for its lip products, including lipsticks, glosses, plumping oils and lip crayons. The brand’s Icon Lip Kits combine coordinated lip colors to make creating a complete lip look simple.

Star Product: The Icon Lip Kits have become one of Rinna Beauty’s signature offerings, pairing complementary lip colors in one set. The collection reflects Rinna’s own approach to makeup and her long-standing association with a defined, glamorous lip.

The brand has expanded beyond lip makeup into eye products, mascara, under-eye patches and body care, but its lip collection remains at the center of Rinna Beauty’s identity.

17. Katrina Kaif: Kay Beauty

Katrina Kaif launched Kay Beauty in 2019 in partnership with Nykaa, creating a cosmetics brand designed around accessible, high-quality makeup for Indian consumers. The brand offers products across the lips, eyes and complexion, with most products priced below ₹1,500.

Kay Beauty has since expanded beyond India, with Space NK becoming its first international retail partner in 2025. The move marked an important step in taking an Indian-founded celebrity beauty brand to a global audience.

Star Product: Kay Beauty’s range includes foundations, concealers, lip products, eyeliners and other complexion and color cosmetics, with the brand particularly known for making makeup accessible across Indian skin tones.

The brand has grown rapidly since its launch. By 2025, Kay Beauty had surpassed ₹240 crore in annual GMV and reached more than 2.5 million customers, highlighting its scale in India’s competitive beauty market.

Partnership: Kay Beauty was created by Katrina Kaif in partnership with Nykaa, India’s leading beauty retailer, giving the brand both celebrity appeal and the retail and beauty-industry infrastructure of one of India’s largest beauty companies.

18. Sunny Leone: StarStruck

Sunny Leone launched StarStruck in 2018, building a celebrity-owned makeup brand around her own experience with beauty and her desire for high-quality, long-lasting products at accessible prices. The brand initially focused on lipsticks, glosses and lip pencils before expanding into a much broader beauty range.

StarStruck is vegan and cruelty-free, with products now spanning lips, face, eyes, nails and fragrances. Sunny has remained closely involved in the brand, overseeing areas including product development, formulation, shades and packaging.

Star Product: StarStruck’s lip products remain central to the brand, including its Luxe Matte Lipsticks and lip liners. The current collection has expanded to more than 250 products, showing how far the brand has grown since its original 2018 launch.

19. Masaba Gupta: LoveChild

Masaba Gupta launched LoveChild in 2022, creating a beauty brand built around makeup, skincare and fragrances rather than simply extending her fashion label. The name is personal to Gupta, who has described “LoveChild” as part of her identity and wanted to reclaim the term while challenging conventional ideas of beauty.

The brand focuses on high-performing, accessible beauty designed for Indian skin tones, with products across complexion, lips, eyes and nails. Gupta has also emphasized that LoveChild should be product-led rather than dependent on celebrity appeal.

Star Product: LoveChild’s 4-in-1 Serum Tint and Batua Lipstick are among its most popular products, according to Gupta.

LoveChild has become a significant part of the House of Masaba business. In FY2025, the beauty segment generated about ₹44 crore in revenue and grew roughly fourfold year over year, while the broader House of Masaba business reached ₹115 crore in revenue.

Ownership: LoveChild operates within House of Masaba, in which Aditya Birla Fashion and Retail acquired a 51% stake in 2022, giving the brand the backing to expand its beauty business.

20. Manish Malhotra: Manish Malhotra Beauty

Manish Malhotra entered the beauty industry in 2018 with Manish Malhotra Haute Couture Makeup, created in partnership with MyGlamm.

The collaboration brought the designer’s signature Bollywood glamour into cosmetics, with a philosophy centered on individuality, confidence and making luxury-inspired beauty more accessible. The initial rollout began in December 2018, with broader retail availability following in early 2019.

The collection spans face, lips, eyes and nails, with products including foundations, blush and highlighter duos, lipsticks, eye makeup and nail lacquers. Its Skin Awakening Foundation was developed for Indian skin tones and comes in 15 shades, with medium-to-high coverage and long-wear performance.

Star Product: The Manish Malhotra Soft Matte Lipstick became one of the recognizable products in the range, reflecting the brand’s focus on rich colour and a polished, glamorous finish.

The brand gained significant traction soon after launch. By 2020, Manish Malhotra Beauty by MyGlamm was reported as India’s No. 1 premium makeup brand, with the company expecting it to become the first brand in the category to cross ₹100 crore in revenue in under two years. At the time, the collection was available across 200 retail locations in 50 cities.

Partnership: Manish Malhotra Beauty was built with MyGlamm, giving the designer access to an established beauty platform while allowing the brand to bring his couture-inspired aesthetic to a much wider audience.

Conclusion

Celebrity makeup brands are no longer just about putting a famous name on a lipstick or foundation. The strongest brands in this space have grown from something more personal—an artist’s experience, a gap they noticed in beauty, or a style they wanted to share with their audience.

From Rihanna’s focus on inclusivity to Selena Gomez’s emphasis on easy beauty, Serena Williams’ experience with finding the right complexion products, and Manish Malhotra’s move from fashion into accessible glamour, each brand brings a different reason for being there. Some have grown into major beauty businesses, while others remain closely connected to the personality who created them.

The partnerships behind these brands also show how celebrity beauty works today. Many founders work with established beauty companies, retailers, or business partners that help turn a celebrity’s idea into a full cosmetics operation. That combination of personal identity and professional beauty expertise has helped celebrity-founded brands compete in an increasingly crowded market.

But fame alone does not guarantee success. Consumers have more choices than ever, and several well-known celebrity beauty brands have already closed or moved away from cosmetics. A recognizable name can attract attention, but products have to give people a reason to come back. The celebrity may open the door, but the formula, shade range, quality, price and overall brand experience are what can keep customers there.

That is what makes the celebrity cosmetics boom so interesting. These brands are not all following the same formula. They are becoming extensions of different careers, experiences and ideas about beauty and the ones that understand their customers can become much bigger than celebrity side projects.

Frequently Asked Questions

What are the best celebrity makeup brands in 2026?

Some of the most notable celebrity makeup brands in 2026 include Fenty Beauty by Rihanna, Rare Beauty by Selena Gomez, Kylie Cosmetics, Haus Labs by Lady Gaga, Rhode by Hailey Bieber, and Victoria Beckham Beauty. The list also includes major Indian celebrity brands such as Kay Beauty, LoveChild and Manish Malhotra Beauty.

Which celebrity makeup brand is known for inclusive shades?

Fenty Beauty is one of the best known celebrity makeup brands for inclusive shade ranges. Rihanna built the brand around making beauty products available to a wider range of skin tones and types.

What is the most famous celebrity makeup brand?

 Fenty Beauty, Kylie Cosmetics and Rare Beauty are among the most recognizable celebrity makeup brands. Each became known for a different strength, from Fenty’s inclusive complexion products to Kylie Cosmetics’ Lip Kits and Rare Beauty’s Soft Pinch Liquid Blush.

Which celebrity makeup brands are from India?

 The list includes Kay Beauty by Katrina Kaif, StarStruck by Sunny Leone, LoveChild by Masaba Gupta and Manish Malhotra Beauty. These brands show how celebrity makeup has grown beyond Hollywood and into India’s large beauty market.

Do celebrity makeup brands actually make good products?

Some do, while others have struggled. A celebrity name can attract customers at launch, but product quality, formulas, shade ranges, price and customer experience are important for keeping the brand successful.

Are celebrity makeup brands usually owned completely by the celebrity?

Not always. Many celebrity beauty brands are created with established beauty companies, retailers or business partners. For example, Kay Beauty was created with Nykaa, Manish Malhotra Beauty with MyGlamm, and WYN Beauty with Good Glamm Group.

Which celebrity makeup brand started the trend of celebrity beauty at a major scale?

Celebrity beauty existed long before the current boom, but modern celebrity-founded makeup brands became especially influential through brands such as Kylie Cosmetics and Fenty Beauty. Their success helped show how a celebrity’s personal image could be turned into a full beauty business.

What should you look for when choosing a celebrity makeup brand?

Look at the product formula, shade range, ingredients, price, performance and whether the brand offers products that actually suit your needs. The celebrity behind the brand should be only one part of the decision.

Are all celebrity beauty brands makeup brands?

No. Many celebrity-founded beauty businesses focus mainly on skincare, haircare, fragrance or other categories. This list focuses specifically on brands with a meaningful makeup offering.

Why have some celebrity makeup brands failed?

Celebrity recognition does not guarantee long-term success. A brand still needs good products, clear positioning, strong distribution and a reason for customers to keep buying after the initial excitement fades.