You want to grow your social media account, so you post daily and copy what other creators are doing, but still, there’s no increase in follower count. Your videos are stuck in a 100-view trap. While your competitor’s videos go viral every week.
It’s because they are following a proven framework. With this framework, you can create a compelling social media marketing strategy. It’s the secret behind the success of accounts with 100K+ followers.
This guide will cover step-by-step strategy on how to create a winning social media marketing strategy to increase leads, brand awareness and engagement. So let’s get started.
What Is Social Media Marketing?
Social media marketing involves growing your brand using social media. It can be any platform, such as Facebook, Instagram, Threads, X, LinkedIn, etc. The goal might be increasing sales, building community, or getting new clients.
Let’s understand with an example.
You’re running a coffee shop and want to promote your brand via social media marketing. To do this, you produce high-quality content that tells the audience about you. Then, interact with them through comments to build an unbreakable bond.
These are all parts of social media marketing strategies. However, social media management skills are crucial for SMM.
What Is A Social Media Marketing Strategy?
You know about social media marketing strategies, but what’s next? Should you just follow your favourite plan, and that’s it? No! You need a detailed plan. It should include methodologies you must follow to achieve business objectives.
When making well-defined social media marketing plans, have clear goals. Remember that formulating a strategy is different from doom scrolling.
Time + Expertise + Planning = Social Media Marketing Success
The strategies should be about your target audience. Not what your manager or team members like. Because the purpose of this plan is to get maximum ROI.
Guide to Creating a Successful Social Media Marketing Strategy
Now that you’ve got an idea about social media marketing, it’s time to dive into technicalities. We’ll understand different strategies for social media marketing.
By the end of this guide, you can easily create a winning social media marketing strategy.
Step 1: Identify Your Goals & Expectations
First, you must be clear about your goals. Don’t know how to identify goals?
Here’s the formula we use at our agency for our clients to bring in leads and grow their brands on social media:
Firstly set SMART goals. It means your goals should be Specific, Measurable, and Achievable. Most importantly, they must be Realistic and within a specific Time Frame. You can categorize your goals into small tasks, like this:
- Hitting 10K followers in 3 months
- Generating 200 leads every money
- Increasing engagement to 50% in 6 months
Secondly, you should always track progress through KPIs and the time you’ll need for campaigns.
Thirdly, focus on increasing your brand awareness.
It’s telling people about your brand and getting your name out. 77% of consumers prefer shopping with brands they follow on social media. Publish authentic and non-promotional content.
The ideal example of this is Red Bull.
They add their product subtly to their content. They show their brand mission and values.
- Replicate this with your unique touch.
- Analyze the reach of your posts and the hashtags used in them.
- Incorporate keywords in your captions to increase searchability.
To generate leads, offer special discounts or do giveaways. For example, if someone follows you on Facebook or Instagram, they’ll get a 10% discount. You can be as creative as you want with this strategy. Measure conversion and closing rate to assess the strategy’s success.
BrandClickX Tip: Offer holistic customer care and be responsive to followers’ queries. If there are replies, mentions, or reposts, provide personalized responses. Turn your customers into your cheerleaders.
Step 2: Know Everything About Your People
Your target audience is equivalent to your people. The worst mistake you can make is making assumptions about them.
- My target audience likes Facebook because I said so.
- My target audience reads carousels because I also do that.
Your target audience ≠ YOU
Relying on data-based insights can significantly impact your social media marketing strategy. Check where your competitors are and how their accounts are performing. Every platform is different. To understand which platform is best, check demographics and statistics.
Here’s a quick overview of social media platforms and how to execute the strategy.
| Social Media Marketing Platforms | |||
| Platform | Key Strategies | Content-Type | Ideal For |
| X (formerly Twitter) | Be authentic and provide real value. Engage with trending topics and creators | Short tweets, polls, trending topics | Customer service businesses |
| Use paid ads and incorporate reviews. Make engaging community posts plus interact in relevant groups | Articles, carousels, videos, static images, infographics, Livestream | Local businesses, community-driven brands | |
| Post high-quality reels and influencer collaborations. Be active via stories | Reels, carousels, infographics, static images, | E-commerce, brick and mortar business, freelancers, e-commerce | |
| Threads | Align content with IG campaigns, concise yet valuable and informative | Text-based posts, videos, images, lives | Businesses with active Instagram account |
| Share industry-related insights. Network with other professionals | Text-based videos, infographics, static images, articles, live events | B2B businesses, professional services | |
| Create optimized aesthetic pins | DIY guides, videos, images, tutorials | Retail, home decor, event planning, e-commerce | |
| TikTok | Hop on trends or be a trendsetter. Use trending audios | Short videos, edits, BTS clips | Lifestyle, entertainment, fashion, e-commerce |
| YouTube | Be consistent and provide insightful information | Long videos, shorts, community posts | Educational, product-based, service business |
Ideally brands should post on 1 to 3 social media platforms. Here’s how to identify those platforms.
- Research where your audience is most active
- Do competitor analysis to understand which social media platform they are using the most for leads
These two factors will help you choose social media sites which generate maximum ROI for your business. It increases the reach and opportunities of building a loyal customer base are high.
Step 3: Optimize Your Profile
After deciding which platform you should post on, it’s time to optimize your accounts. If you don’t already have a profile, you can create one. Fill out all the profile fields, such as bio, about us section, highlights, etc.
- Tell people who you are.
- How can you help them?
- Write a compelling call to action.
- Show them proof, aka customer success stories.
Use keywords relevant to your business in these sections. Finalise the color palette of your social media accounts using color psychology. Consistent branding makes your business recognizable among the audience.
BrandClickX Tip: Use high-quality images and videos. Follow the dimensions of the posts as per the specific platform.
Step 4: Formulate A Winning Social Media Calendar
You saw a trending meme and posted it on Facebook. Now, what’s next? What will you post tomorrow? Another meme, or just panic?
You know the ideal goals and platforms for your business. Create a content calendar based on them. Analyze what your competitors are doing. Find 30 top-performing pieces of content. Make an Excel sheet and add them categorically. Now, finalise ideas that are relevant to your brand mission.
Sprinkle your unique touch, and you’re good to go.
Make a posting schedule along with data and the publishing time for each channel. But the real question is what to post.
Focus on making engaging content mixes.
- 5% of content should be related to customer success stories
- 5% will be about the latest innovations in your industry
- 10% of content should be about your company mission or BTS
- 10% of content should be promotional
- 20% of the content will be lead magnets (use it to nurture them)
- 20% of content should educate the audience, aka valuable
- 30% of content will be engaging and related to trending content on the platform
Improvise this strategy according to the platform algorithm. Don’t overload your audience with too much content. No one likes seeing the same brand’s 10 posts after every 5 seconds. Find a sweet balance that doesn’t annoy the audience. Be clear about your brand tone and voice.
But doing it manually can be draining.
You can use CoSchedule that’s an all-in-one marketing calendar. You can plan, schedule and execute content with this tool.
Let’s understand this concept by looking at Duolingo social media marketing strategy.
They have positioned themselves as a leading language learning platform. They post funny comments, send dominating emails, and create humorous content. But will this strategy work for someone running an immigration business?
No. Because the audience looking for visa opportunities is serious. They don’t take these services as a joke. So, be very careful when choosing your brand voice.
Step 5: Connect With Famous Creators
60% of marketers believe that influencer posts outperform branded posts. This is the power of influencer marketing. If you execute it properly, it can increase website traffic and leads, and the list of benefits goes on.
But you need to choose the influencer carefully. If you’re running a food business then collaborate with food bloggers. Likewise, finance businesses should connect with finance influencers.
Your customers will connect your brand with the creator’s reputation. So follow this rule of thumb for choosing an influencer:
- Is the influencer experienced?
- What’s their engagement rate?
- Are they relevant to my business?
- Do they have a good reputation in the market?
Step 6: Get Assistance From Other Experts
The social media team undoubtedly understands customer sentiment. Through cross-department collaborations, you can generate better content.
Every department is crucial for providing social data. Let’s understand it with an example.
You’re getting started on social media and have fewer followers. You need to hire a social media marketing manager. Contact HR and get all the details regarding the job post.
Now, create a compelling visual and post it. Hiring posts generally get 30% more reach on LinkedIn than other posts. This helps you attract the perfect talent.
The social media team should also connect with the sales department.
Because they know customers’ concerns, getting their data and incorporating it into their content is a great way to address them. It builds customer trust in your brand. Likewise, meet with the Product and merchandising team to understand each item’s USP. Identify their pain points, and you’ll be able to sell better.
Note: The success of social media marketing strategies isn’t just about posting fancy content. It’s more than that. It’s about how well you understand your customers.
Step 7: Refine Your Strategy
Your social media marketing strategy is now ready. But is this enough to dominate the platform?
Every platform’s algorithm is sophisticated. It keeps changing, so you should adapt the strategy after every 6 months. Analyse your efforts and measure results.
Let’s assume you’re posting daily. After a month, you’ve posted 30 reels. Only one got over 1K views. Now, you should replicate that framework and keep posting similar content. The chances of going viral will be high.
You don’t have to guess anything. Your data will tell you which direction to take.
Why Should You Invest In Social Media Marketing?
In 2025, social media is the best way to take your business from 0 to 10X potential. According to the 2024 report, more than half of the world uses social media. There’s a massive demand for your product. You just need to show up in front of the right people.
How can you do that? Through social media marketing strategies.
The best part is that social media is free. You don’t have to knock on their doors and make 50,000 calls daily.
Sending social signals also increases your website ranking. Use TikTok and Instagram shops to increase leads. Furthermore, communication with customers is easy through these platforms. You can gather their feedback, nurture them, and convert them into high-paying customers. It also improves brand awareness. .
But all of this is achievable only if you use the right strategies. Make effective strategies so your goals come within your reach.
Final Thoughts
It is the best time to start working on your social media marketing strategy. It’s time to win your audience’s hearts by showing your brand’s personality.
But don’t be obsessive about selling your products or services. Customers can sense desperateness and consider it a huge red flag. Share value and demonstrate how you’re helping change people’s lives. Your target audience will naturally feel connected to you.
Doing it alone can be difficult. It requires time and a lot of effort.
But don’t worry. We are here to help you. At BrandClickX, we have helped several businesses experience immense growth. If you want to stand out from the crowd, then get in touch with us today. Our team of experts is ready to take your social media game to the next level.
Frequently Asked Questions
How Does SMM Help in SEO?
SMM refers to social media marketing. Combining SMM with SEO increases reach. Strategically add target keywords to content. This allows you to reach the right audience, and the algorithm boosts your content.
What Is KPI In SMM?
KPI refers to Key Performance Indicators. It’s a broad term initially used in businesses. But now, it’s also used in SMM to analyze the progress of specific strategies. These numbers give an idea about a strategy’s success or failure.
What Is Meant By SMO?
It stands for Social Media Optimization. It includes methods to improve and increase the visibility of a profile. Some common examples are adding a proper bio, highlights, an About Us section, etc. The goal is to increase brand awareness and engagement.
