Running a small business isn’t for the faint-hearted. You’re constantly hustling, balancing tight budgets, and trying to make every decision count. When it comes to marketing, the challenges feel even tougher especially with SEO. It’s easy to think that ranking on Google is reserved for big brands with big budgets.
But here’s the good news: affordable SEO services for small businesses exist and can make a real difference. Imagine instead of struggling to compete, your business shows up exactly when your ideal customers are searching for what you offer. There are no overwhelming costs, no confusing jargon—just results that matter.
If you’ve been feeling stuck, wondering how to break through the digital noise without breaking the bank, you’re in the right place.
Let’s get started.
6 Common Types of Affordable SEO Services for Small Businesses
On-Page SEO
It is also referred to as on-site SEO, or seeing what variables can be related to your website that will help it rank higher on search engines. In other words, agencies can do this by adding the target keyword to your page’s title, URL, and description.
By using related terms to your keyword on the page’s content, another method is used. To ensure that your content is of the same or similar ilk to top-ranking pages for your keyword, companies normally rely on a tool such as Surfer SEO.
A second on-page optimization practice is a fast-loading website. SEO companies achieve this by transferring your site to a trustworthy host and using a caching tool to help make your site load faster for visitors. They also alter your site’s web design and compress your images.
Off-Page SEO
Off-page SEO is when you spy on ranking factors that you have no control over. You actually can build backlinks on authoritative websites and can lose these links suddenly and you cannot do anything about it.
However, if you can build lots of links (lots!), links will push your site up to the top of rankings in search engines. It’s also what makes them the most expensive SEO service of all, so a single backlink could set you back between $100 and $1,500, depending on the industry you’re in.
Each agency’s process of link building also differs from the other.
One way or the other, some go with guest posting and hit the route via outreach campaigns or getting it lit with other publishers. Some of you insert their links on the pages that they publish with a set of sites they can visit. The strategy that you use for link building is not important, but they can acquire backlinks from websites with a lot of traffic and are leaders in your business.
Local SEO
Local SEO allows you to appear on local search results. It also makes you appear in the local pack, that top section of Google search results that shows the three most relevant local businesses for a query.
Agencies do this for you by creating and maintaining your Google Business Profile (GBP). Here is where you will explain what your local business is and supply further info to your potential consumers. Additionally, if you’re using GBP, you can also collect customer reviews and publish news about your business.
Apart from this, companies also provide citation-building services which means that they ask you to register and subscribe to your business on the relevant local online directories. Within this, they input your name, address and telephone number (NAP). In addition, they can also clean up your old citations and update listings with your most current NAP.
Technical SEO
If you want search engines to display your web pages on SERPs by showing search results for their keywords, you need to make sure first that search engines can crawl your pages. Technical SEO can be that for your site. It diagnoses and resolves issues that stop search spiders from being able to visit your website’s pages properly.
Technical SEO has 2 phases. This first is the audit that will cost you somewhere between $300 to $5,000, based on the size of your website and the severity of your issues. To perform a deep audit of your site, most companies use a tool like Screaming Frog. They will then give a report once the results are in with the issues and how they could do it for you.
Implementation is the next phase which is either time ($55+/hour) or project-based ($300+/project). You know, you can do this yourself, but, you must have experience in technical SEO should you face the problems efficiently. But if that’s the case, it’s also best for the company to implement the changes.
ECommerce SEO
ECommerce SEO aims to increase organic traffic on your product pages and improve your conversion rates. This is done by agencies through the addition of high-quality images, descriptions, and a better page speed. They must then group pages into the right category and reduce their click depth from here. Doing this makes search engines much easier to find your pages.
Effective SEO addressing the most pressing e-commerce SEO issues requires agencies to also do the same. The first is duplicate content, where store owners might be filling the same description with the same product. These lead to pages not being indexed by engines and losing traffic.
The other is keyword cannibalization: one page on your site vying for the same keyword as another page on your site. Faceted navigation or proper 301 redirects onto the site can fix this for agencies. While E-commerce pricing ranges from under $1,000 to $5,000 or more, it will depend on the size and requirements of your website.
Content Marketing
Good agencies with well-developed content marketing strategies will help you get more leads and clients by helping you increase your site’s online presence. First, they do keyword research, and identify the intent of each keyword with other variables, which kind of traffic source initially taps into organic traffic as their primary source.
Then they assign the keywords to your site’s pages and optimize for each page accordingly. They will also decide the content type to eventually publish for each of these, may it be blog posts, landing pages, videos, etc.
Agencies can provide you with PPC and social media marketing while you wait for your content to rank on Google. Instead, they’ll create ads for your pages and share them on Facebook, Twitter, and so on for your target audience to view.
Consistency is a key part of content marketing. Your SEO service provider should come onboard and help you to publish tons of relevant and high-quality content on your site. So content marketing costs a high price which can roll from $5,000 to $25,000 monthly.
Final Thoughts
By now you have know-how about the basic and common 6 affordable SEO services for small businesses. In case we missed something or you wanna discuss anything else related to affordable SEO services for small businesses, BrandClickX is always available to listen to you.
Besides, if you want us to handle your company’s SEO, contact us today!
FAQs
What are affordable SEO services for small businesses?
Affordable SEO services for small businesses are cost-effective solutions designed to improve the online visibility of small businesses. These services typically include keyword research, on-page optimization, local SEO, link building, and content creation, all tailored to fit the budget constraints of small businesses.
Why should small businesses invest in affordable SEO services?
SEO helps small businesses increase website traffic, improve search engine rankings, and attract more customers. Affordable SEO services for small businesses make it possible for small businesses to compete with larger companies without exceeding their budget.
How do I measure the success of affordable SEO services for small businesses?
Success can be measured through key performance indicators (KPIs) like improved website traffic, higher search engine rankings, increased leads or sales, and better engagement metrics like time spent on site or lower bounce rates.
