Do you think publishing blogs on websites is enough to dominate Google? Your content might be extremely informative, but if it’s not attracting viewers, then all your efforts are in vain. That’s why you need to think bigger because traditional SEO methods are no longer helpful. You need to think beyond that so your website appears in front of your target audience.
But here’s the good news: advanced SEO strategies exist and can make a real difference. These strategies are a golden ticket to increasing your website traffic. So, if you’re tired of working hard but seeing no progress in website ranking, these strategies are exactly what you need to follow.
Let’s dive deeper to push your website to first place. In this blog, you’ll learn 13 effective SEO strategies that experts use to increase website visibility.
So let’s get started.
What Are Advanced SEO Strategies and Why Should You Implement It?
Advanced SEO strategies go beyond the basics. They include techniques that increase websites’ rankings and effectively engage the target audience. These strategies take into account the evolving nature of search engines, their algorithms, and the significance of user experience.
Traditional SEO tactics such as keyword optimization and backlinking are important. But when you combine them with advanced strategies, visibility improves rapidly.
Traditional SEO + Advanced SEO Strategies = Higher Position in SERP
Top rank on Google leads to higher traffic, leads, and sales. So, as an entrepreneur, you don’t have to worry about business growth.
Advanced SEO Strategies You Should Know
According to stats, less than 1% of people click on the 2nd page of Google. So, if your article ranks on the second page, you won’t be able to reach 99% of searchers. But don’t worry; you can dominate the SERP with these advanced SEO optimization strategies.
Keyword Mapping for Intent
SEO isn’t about targeting high-traffic keywords. Advanced SEO goes deeper by focusing on user intent. Don’t target generic keywords; instead, map specific keywords.
For example, the keyword “best-running shoes” has a transactional intent, while “how to choose running shoes” has an informational intent. By tailoring content according to intent, you can rank higher in search results.
Skyscraper Technique 2.0
The skyscraper technique involves making a list of high-performing content in your niche. Then, add your creative touch and improve it. Lastly, reach out to websites that have linked to the original piece.
This 2.0 strategy isn’t just about improving content. It’s about building authority backlinks that increase domain authority. Eventually, you will see progress in ranking as well. But make sure that your content is shareable and valuable.
Hyperlocal SEO
If you have a brick-and-mortar business, local SEO is a must. It includes optimizing content and local listings to attract local audiences. So, create content that directly speaks to local audiences to increase local rankings.
Here’s the formula we use at our company for clients to bring more local customers:
- Claim and optimize your Google My Business profile.
- Encourage customers to leave positive reviews on your profiles.
- Use location-specific keywords in your content.
BrandClickX Tip: Make hyper-local content and stay updated about community events.
Voice Search Optimization
According to the latest data, 45% of Americans use voice search on their smartphones. With voice assistants like Siri and Alexa, voice search is becoming a major SEO focus. Thus it’s important to target long-tail keywords in conversational language.
So instead of “Coffee makers” target keywords like “What’s the best coffee maker under $100?”
Use tools like Answer The Public to find commonly asked questions. Structure your content with these FAQs to increase searchability.
Semantic SEO
Semantic SEO involves focusing on the meaning behind the keywords to provide the most relevant answers.
However, create topic clusters; one pillar article should link to different supporting content. For example, if the keyword is “Digital marketing,” which will be your pillar page. Meanwhile the related topics like SEO, email marketing, social media marketing strategies, etc are topic clusters.
Don’t Cannibalize Primary Keywords
It’s the practice of optimizing more than one piece of content using the same keyword. But why is this a bad practice?
Because your website will compete against its content for Google rankings, so, instead of using the same focus keyword in all articles, improve the content you’ve previously published.
Another strategy is to use a variation of keywords. Then, publish new content to rank for those keywords.
Original Images
Are you using the same stock images and videos everyone’s using?
Then, it’s time to stop doing that. It makes your brand look generic and unprofessional. Ensure your images are high resolution to increase engagement. If you’re writing an article on “best ways to lose weight, ” create relevant infographics. You can use Canva to create unique designs at affordable rates.
Optimized visual elements contribute to your website’s aesthetics and increase search rankings. They also increase the chances of people staying on the page for longer.
- Create an image site map and incorporate responsive images.
- Include descriptive images, alt text, and names of files.
- Upload small file types such as WebP.
Make Comments Sections
Website makers often ignore comment sections, but they are an advanced SEO ranking factor. According to Neil Patel, comment sections help in SEO in three ways.
- They may serve as a direct ranking factor.
- Comments give users more information, and they stay on the page for long durations, increasing dwell time.
- Google often crawls the comment section. If there’s any engagement, it leads to improvement in your content performance.
Mobile-friendly Website
According to the latest Google research, 72% of people prefer mobile-responsive websites. But how is this a part of advanced SEO strategy?
When a user enters a keyword in the search bar, Google starts analyzing sites in the back end. It gives top indexing preference to sites that are mobile-friendly.
So, if content is optimized for mobile devices, the chances of ranking higher in SERPs are also high.
Improve User Experience
Research user behavior and strategize how you can improve their experience. Another crucial factor in improving user experience is website loading speed. If a website loads quickly, the bounce rate reduces, and users stay on the page for longer.
In some cases, you can even convert them into paying customers. Use Microsoft Clarity, which offers comprehensive details about user behavior. You can see live demo to understand the interface of this platform.
Check People Also Ask
Have you noticed the People Also Ask (PAA) section in search results?
This content is chosen by an algorithm and features relevant user queries. These questions are defined according to the latest search trends and intent. This is an advanced SEO strategy to reach more customers. Here’s the ideal way to find People Also Ask questions.
- Type the keyword in the search bar.
- Scroll down to see the search results.
- Make a list of relevant queries.
For example, if you type “podcast growth,” these are the questions. You should answer these questions in your content, but make sure it’s concise, short, and informative.
SEO Re-optimization Tactic
Remember, SEO guidelines and practices keep evolving. The statistics and resources you cite may become outdated. So, what’s the solution for this? You need to update your content to maintain its freshness. No one wants outdated information; they can use chatGPT for that. So, your content needs to be of top-notch quality.
That’s why SEO experts Identify if there are any keyword gaps and make blogs about them. If your competitor is focusing on a specific keyword like “best podcast growth opportunities” and it’s getting a lot of engagement. Then you should also create an article about it.
Analyze Advanced Analytics
Advanced SEO is an ongoing process that requires constant monitoring and adjustments. However, doing it manually can be draining, so you should use tools.
- Track user journey with Google Analytics 4 (GA4). Identify opportunities and fine-tune your SEO strategy.
- Analyze keyword rankings with SEMrush or Moz.
- Check how users are interacting with the website through heatmaps.
Another important tactic is doing A/B testing. Experiment with different designs, headlines, and call-to-actions then determine what works best.
Final Thoughts
SEO is not just a small task to bring leads and increase brand awareness. It’s a unique tactic to stand out from the crowd, increase the ranking of your website, and get high engagement. With these advanced SEO strategies, you can optimize your website.
Don’t want to get into the hassle of implementing these advanced SEO strategies?
BrandClickX is here to provide professional assistance. If you want to gain a competitive edge by ranking your website, contact us today.
Book a meeting with us to discuss more.
Frequently Asked Questions
How To Do SEO 101?
SEO 101 stands for the basic principles for increasing your SERP rankings. It includes improving your content so users stay on the page for longer. Moreover increasing website loading speed and backlinks.
How To Increase the SEO Score of Your Website To 100%?
Make sure all pages of your website function properly. Then, include meta tags, headings, and subheadings. Do on-page and off-page SEO to increase the score. Follow this SEO audit checklist to get the top rank in SERPs.
Can I Do SEO Alone?
Yes, you can do SEO alone, especially if you want to be self-reliant. But SEO is a long-term investment. If you don’t have expertise, then all your effort and time will go in vain. That’s why it’s best to get assistance from experts.
